Digital Operations Manager

5 days ago


Akron, Ohio, United States Omni Inclusive Full time

Job Summary

We are seeking a highly skilled Digital Operations Manager to join our Omni Inclusive team. As a key member of our Omni-channel Strategy Team, you will be responsible for supporting the development and execution of omni-channel marketing and media plans for our Client Hematology brand.

Key Responsibilities

  • Support the execution of the engagement plan for the Brand
  • Contribute DTC engagement recommendations based upon customer insights and brand strategy
  • Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team
  • Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs
  • Partner with the digital agencies media partners and Client Production team to define project scope, costs, timelines, and deliverables
  • Lead pull through digital tactics and media programs that drive business impact
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
  • Monitor project status and budget and provide regular reporting on progress, challenges, and solutions
  • Provide support and coverage to team on several areas of business
  • Demonstrate ability to track and manage annual digital program and media budgets

Requirements

  • Bachelors degree with minimum 1-3 years industry, (pharmaceutical/biotech or related agency) experience.
  • Experience in pharmaceutical digital marketing is required
  • Experience leading digital engagement, channel and analytics activities
  • Proven ability in managing digital agencies, partners, and cross-functional support teams
  • Competence in developing, evaluating, and activating DTC media plans
  • Demonstrated ability to successfully navigate internal MLR review processes
  • Product launch and/or Oncology/Hematology/Rare diseases experience a plus
  • Prior Digital or Media Marketing Agency experience is a plus
  • Strong oral and written communication skills
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM


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