Digital Operations Manager
4 weeks ago
Job Summary
We are seeking a highly skilled Digital Operations Manager to join our Omni Inclusive team. As a key member of our Omni-channel Strategy Team, you will be responsible for supporting the development and execution of omni-channel marketing and media plans for our Client Hematology brand.
Key Responsibilities
- Support the execution of the engagement plan for the Brand
- Contribute DTC engagement recommendations based upon customer insights and brand strategy
- Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team
- Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs
- Partner with the digital agencies media partners and Client Production team to define project scope, costs, timelines, and deliverables
- Lead pull through digital tactics and media programs that drive business impact
- Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
- Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
- Monitor project status and budget and provide regular reporting on progress, challenges, and solutions
- Provide support and coverage to team on several areas of business
- Demonstrate ability to track and manage annual digital program and media budgets
Requirements
- Bachelors degree with minimum 1-3 years industry, (pharmaceutical/biotech or related agency) experience.
- Experience in pharmaceutical digital marketing is required
- Experience leading digital engagement, channel and analytics activities
- Proven ability in managing digital agencies, partners, and cross-functional support teams
- Competence in developing, evaluating, and activating DTC media plans
- Demonstrated ability to successfully navigate internal MLR review processes
- Product launch and/or Oncology/Hematology/Rare diseases experience a plus
- Prior Digital or Media Marketing Agency experience is a plus
- Strong oral and written communication skills
- Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM
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