Public Relations Account Specialist

2 weeks ago


New York County New York, United States YAP Global Full time

About YAP Global
YAP Global is a leading international consultancy specializing in public relations and communications, dedicated to partnering with impactful organizations in the cryptocurrency, decentralized finance (DeFi), and web3 sectors. Our mission is to enhance brand visibility through compelling storytelling.


Our Team
We are a diverse group of creative professionals from around the world, collaborating to bridge the gap between quality journalism and innovative web3 technologies that contribute positively to society.


Client Portfolio
Our clientele includes a variety of organizations, from decentralized finance entities and climate change innovators to digital asset management firms and NFT marketplaces. We have also collaborated as media partners for prominent blockchain conferences globally.


Position Overview
We are seeking a motivated Account Specialist to support our expanding team. This role involves:

  • Monitoring media coverage and providing insights to the team and clients.
  • Researching and crafting pitches for features, interviews, op-eds, and press releases.
  • Preparing agendas and documenting internal meetings.
  • Investigating client events and industry conferences.
  • Building and maintaining media lists continuously.
  • Pitching press releases, op-eds, and feature stories effectively.
  • Coordinating and managing media interviews for clients.
  • Contributing to the development of innovative PR campaigns and executing media strategies.
  • Tracking and highlighting relevant news stories for the team.


Qualifications
To be considered for this role, candidates should possess:

  • The legal right to work in the US.
  • A minimum of 1-2 years of experience or educational background in Public Relations, Communications, or Journalism.
  • A strong interest or knowledge in the fintech, blockchain, or cryptocurrency sectors.
  • Exceptional organizational, multitasking, and time-management abilities.
  • A keen eye for detail, with excellent spelling, grammar, and proofreading skills.
  • High motivation and the capacity to work independently under pressure.
  • A strong news sense and storytelling aptitude.
  • Creative flair, strategic thinking, and innovative mindset.
  • Strong interpersonal skills for client and media interactions.
  • A willingness to engage with humor and creativity.
  • Experience with various communication platforms.


Benefits
We offer a competitive salary, unlimited vacation, flexible working arrangements, and various perks including:

  • Birthday leave.
  • Co-working space access.
  • ClassPass membership for wellness activities.
  • Social events for team bonding.
  • Annual company retreats.
  • Travel opportunities to major global conferences.
  • Ongoing training and professional development.


Join us in shaping the future of public relations in the web3 landscape.



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