Reporting Analyst

1 week ago


Framingham, Massachusetts, United States Paladin Consulting Full time

Job Title: Reporting Specialist/Marketing

Job Summary:

We are seeking a detail-oriented and data-driven Reporting Specialist to join our Marketing Operations team at Paladin Consulting. In this role, you'll be instrumental in driving our marketing campaigns to success through insightful data analysis and reporting.

Key Responsibilities:

  • Monitor and Analyze Campaign Performance: Track and analyze the performance of our marketing campaigns to identify areas of improvement and opportunities for growth.
  • Develop and Maintain Dashboards: Create and maintain comprehensive dashboards that track key marketing metrics, including open rates, click-through rates, conversion rates, and ROI.
  • Provide Insights and Recommendations: Provide actionable insights and recommendations to optimize marketing campaigns for improved performance.
  • Utilize Marketing Tools: Leverage tools like Marketo, Google Analytics, Looker Studio, and Power BI to gather and analyze data across various marketing channels.
  • Create Comprehensive Reports: Develop and maintain comprehensive marketing reports that inform stakeholders of campaign performance, customer behavior, and market trends.
  • Present Data Effectively: Present data in a clear and actionable manner to support decision-making processes.
  • Collaborate with the Marketing Team: Work closely with the marketing team to understand reporting needs and ensure accurate and timely delivery of reports.
  • Provide Training and Support: Provide training and support to team members on how to interpret and utilize marketing data effectively.
  • Ensure Data Integrity: Ensure the accuracy and integrity of marketing data by conducting regular audits and validation checks.
  • Manage Data Sources: Manage data sources and ensure consistency in data collection across platforms.
  • Identify and Address Data Discrepancies: Identify and address any data discrepancies or issues in a timely manner.
  • Stay Up-to-Date with Industry Trends: Stay updated on the latest trends and best practices in marketing analytics and email marketing.
  • Enhance Reporting Processes: Proactively identify opportunities to enhance reporting processes and tools.
  • Contribute to Strategic Development: Contribute to the development of new strategies to improve the effectiveness of marketing campaigns.


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