VP, Customer Value Marketing Lead

1 week ago

Dallas, Texas, United States Synchrony Full time
Job Description:

Role Summary/Purpose:

The Consumer Engagement team at Synchrony is responsible for delivering incremental and differentiated value to customers through marketing strategies and experiences that deepen relationships and loyalty. As the VP, Customer Value Marketing, you will play a critical role in crafting customer-facing marketing strategies, campaigns, and assets that drive increased engagement aligned with Synchrony's growth goals and initiatives.

This position requires an expert customer marketer who thinks big, effectively manages multiple projects, builds credibility with stakeholders to move initiatives forward, and is energized by the unknown. The ideal candidate will be willing to dive into organizational complexities to build solutions that deliver best-in-class customer experiences.

This role will involve leading SYF Consumer Engagement marketing for Synchrony's offer platform, Marketplace, and select new opportunity areas to drive greater loyalty with prospects and existing customers at the Synchrony level. Additionally, you will lead Marketplace marketing strategy and execution to drive SYF customers to the site and maximize site impact.

You will collaborate cross-functionally to develop SYF offers program marketing strategy, including offer constructs, targeting and segmentation, calendarization, creative development, channel strategy, and personalized and operationally complex marketing curriculums to reach SYF customers.

The successful candidate will develop resources, guidelines, and templates for how teams across the Growth organization should solicit, construct, and message offers. You will also create and implement offers and experience learning plans to understand drivers of conversion and profitability, and continuously optimize.

Furthermore, you will track and monitor industry and competitor Marketplaces and customer engagement innovations around customer Growth areas to inform future opportunities and ideas. You will develop and maintain business case studies and regularly share out results within the Growth organization to ensure ongoing participation and engagement with other marketing teams.

This role requires a Bachelor's degree or equivalent experience, with 6+ years of marketing experience, including 3+ years in a marketing leadership position with significant exposure to consumer-facing programs/products. Experience with digital marketing and personalization, A/B testing, and marketing and financial KPI measurement is also required.

The ideal candidate will have expertise with Cosmos, Workfront, and other SYF execution platforms, as well as experience managing an agency and budget management. Travel is expected to be less than 20%.

Key Responsibilities:

  • Lead SYF Consumer Engagement marketing for Synchrony's offer platform, Marketplace, and select new opportunity areas to drive greater loyalty with prospects and existing customers at the Synchrony level.
  • Lead Marketplace marketing strategy and execution to drive SYF customers to the site and maximize site impact.
  • Collaborate cross-functionally to develop SYF offers program marketing strategy, including offer constructs, targeting and segmentation, calendarization, creative development, channel strategy, and personalized and operationally complex marketing curriculums to reach SYF customers.
  • Develop resources, guidelines, and templates for how teams across the Growth organization should solicit, construct, and message offers.
  • Create and implement offers and experience learning plans to understand drivers of conversion and profitability, and continuously optimize.
  • Track and monitor industry and competitor Marketplaces and customer engagement innovations around customer Growth areas to inform future opportunities and ideas.
  • Develop and maintain business case studies and regularly share out results within the Growth organization to ensure ongoing participation and engagement with other marketing teams.

Requirements:

  • Bachelor's degree or equivalent experience.
  • 6+ years of marketing experience, including 3+ years in a marketing leadership position with significant exposure to consumer-facing programs/products.
  • Experience with digital marketing and personalization, A/B testing, and marketing and financial KPI measurement.
  • Expertise with Cosmos, Workfront, and other SYF execution platforms.
  • Experience managing an agency and budget management.
  • Travel expected to be less than 20%.

Desired Characteristics:

  • 1+ years of experience with Cosmos, Workfront, and other SYF execution platforms.

Eligibility Requirements:

  • Must be 18 years or older.
  • Must have a high school diploma or equivalent.
  • Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of the onboarding process.
  • Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

Our Commitment:

At Synchrony, we celebrate the differences in all of us and believe that our individual, unique perspectives are what make us truly a great place to work. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

We are committed to providing a diverse and inclusive work environment where everyone feels valued and respected. We believe that our diversity is our strength and that it drives innovation and creativity.

Join us in our mission to deliver exceptional customer experiences and drive business growth through innovative marketing strategies and solutions.

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