Digital Communications Director
4 days ago
The Associate Director, Digital Communications is responsible for developing and implementing a comprehensive digital content strategy to support the Office of Institutional Advancement at Thomas Jefferson University & Jefferson Health.
Key Responsibilities- Produce and maintain OIA websites, including sites for events, fundraising initiatives, proposals, cases for support, alumni, community fundraising, annual giving, and planned giving.
- Develop and implement digital content strategy to support the Office of Institutional Advancement.
- Monitor audience behaviors using analytics tools and test and refine digital communications messaging through A/B testing.
- Curate performance reports and monitor key trends and insights to optimize and retarget social media ads.
- Measure the effectiveness of social campaigns and provide actionable reporting.
- Manage and deploy email communications and oversee email communication calendar to ensure subscriber growth and list health.
- Serve as a resource to all OIA teams on the use of the Adobe Campaign Manager tool and develop strategy to optimize its features and capabilities.
- Coordinate the development and implementation of online multimedia content, programs, and services.
- Track and analyze online metrics to improve websites and online communications.
- Bachelor's degree or equivalent level of professional experience.
- 3+ years of experience in web teams or projects.
- Strong user understanding and demonstrated expertise in web content, usability, architecture, development, and design.
- Required knowledge of HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, mySQL, JavaScript, Adobe Creative Suite, and industry trends and standards.
- Preferred knowledge of XML, AJAX, RSS, PHP, ASP, SQL Server, and ability to collaborate with colleagues, staff, and faculty within a highly complex, academic environment.
Nationally ranked, Jefferson is reimagining health care and higher education to create unparalleled value. With over 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow's professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical, and applied research.
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Digital Communications Associate Director
4 days ago
Philadelphia, Pennsylvania, United States Thomas Jefferson University & Jefferson Health Full timeJob SummaryThe Associate Director of Digital Communications is a key member of the Office of Institutional Advancement team, responsible for developing and implementing a comprehensive digital content strategy to support the university's goals and objectives. This includes creating and curating engaging content, managing social media channels, and analyzing...
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