Integrated Media Measurement Strategist

4 weeks ago


Menlo Park, California, United States META Full time
Job Title: Integrated Media Measurement Lead

About the Role:

We are seeking an experienced Integrated Media Measurement Lead to develop, implement, and manage comprehensive media measurement strategies across offline and online channels for Meta's portfolio of brands.

This critical role in our Global Media Foundations team will provide actionable insights to optimize media investments, drive business growth, and inform marketing strategies.

Key Responsibilities:

  • Design, implement, and maintain integrated media measurement frameworks across channels (TV, digital, social, print, outdoor, etc.)
  • Develop and track key performance indicators (KPIs) to evaluate media effectiveness
  • Analyze campaign results, identifying areas for optimization and improvement
  • Collaborate with media agencies, vendors, and internal stakeholders to ensure data quality and accuracy
  • Integrate data from multiple sources (e.g., media vendors, CRM, marketing automation)
  • Collaborate to develop and maintain data management processes to ensure data quality and integrity
  • Oversee data visualization and reporting to facilitate insights and decision-making
  • Provide actionable insights to inform media planning, buying, and optimization
  • Develop strategic recommendations to improve media effectiveness and ROI
  • Collaborate with cross-functional teams (Marketing, Media, MarTech/AdTech, Decision Science, Data Engineering) to integrate insights into campaign development
  • Present findings and recommendations to leaders and stakeholders
  • Communicate complex analytics concepts to non-technical stakeholders
  • Stay up-to-date with emerging media measurement trends, technologies, and methodologies
  • Identify opportunities to leverage new tools and techniques to enhance measurement capabilities
  • Collaborate with internal teams to integrate innovative solutions into media measurement strategies

Requirements:

  • Bachelor's degree in Marketing, Analytics, Mathematics, Statistics, or related field
  • 12+ years of experience in media measurement, analytics, or marketing research
  • Experience developing and implementing media measurement strategies
  • Analytical and problem-solving experience
  • Experience with data analysis tools (e.g., Excel, SQL, Tableau)
  • Experience with media measurement platforms (e.g., comScore, Nielsen, Google Analytics)
  • Experience working in a fast-paced environment with multiple stakeholders
  • Experience presenting to and influencing at all levels of an organization
  • Experience with data management platforms (DMPs) and customer relationship management (CRM) systems
  • Understanding of marketing automation platforms and tag management systems

Compensation:

$180,000/year to $252,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at .



  • Buena Park, California, United States Yamaha America Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Strategist to join our team at Yamaha America. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive cross-platform SEO and organic growth strategies.Key Responsibilities:Manage digital content marketing plans and social initiatives to align...


  • Buena Park, California, United States Yamaha Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Strategist to join our team at Yamaha. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive digital marketing plans that drive business growth and engagement.Key Responsibilities:Manage digital content marketing plans and social initiatives to...

  • Product Strategist

    4 weeks ago


    Menlo Park, California, United States Fitmate Coach Full time

    Job OverviewAs a key member of our team, you will play a pivotal role in shaping the future of health coaching by leveraging the synergy between human expertise and AI-driven innovation.At Fitmate Coach, we are dedicated to democratizing access to personalized health coaching, and we are seeking a talented individual to lead our AI-driven coaching...


  • Buena Park, California, United States Yamaha America Full time

    Job SummaryAs a Digital Marketing Strategist at Yamaha America, you will be responsible for developing and implementing comprehensive cross-platform SEO and organic growth strategies. This role requires a strong understanding of digital marketing principles and the ability to analyze data to inform marketing decisions.Key Responsibilities* Develop and...


  • Buena Park, California, United States Yamaha Full time

    Key ResponsibilitiesAs a Digital Marketing Strategist at Yamaha, you will be responsible for developing and implementing comprehensive cross-platform SEO and organic growth strategies. This includes managing digital content marketing plans and social initiatives, ensuring cross-channel plans align with brand and business goals, and expanding social commerce...


  • Menlo Park, California, United States Facebook App Full time

    Job DescriptionFacebook App is seeking a seasoned brand marketing leader to drive the development and execution of its global marketing strategy. As Head of Brand Marketing, you will lead a high-performing team to create and implement integrated brand plans across global markets, leveraging consumer data and insights to build a compelling vision. You will...


  • Menlo Park, California, United States OpenText Full time

    About OpenTextOpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of...


  • Menlo Park, California, United States META Full time

    Job Summary:Meta is seeking an experienced Brand Marketing Manager to drive the Consumer Brand across key markets for WhatsApp. The ideal candidate will have strategic consumer marketing experience, developing cross-functional partnerships and running multi-channel campaigns and programs for a high-profile brand, within the CPG or consumer tech industries....


  • Monterey Park, California, United States Identified Talent Solutions Full time

    Job Summary:Our client, a rapidly expanding consumer electronics company, is seeking a visionary Digital Marketing Manager to drive their marketing efforts in the U.S. and collaborate with their established marketing team in China. This role requires a dynamic leader who excels in content creation, social media strategy, and influencer communication.Key...

  • Marketing Manager

    4 weeks ago


    Menlo Park, California, United States OpenText Full time

    Marketing Program ManagerOpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape...


  • Menlo Park, California, United States Yamaha Corporation of America Full time

    At Yamaha Corporation of America, we are seeking a highly motivated and detail-oriented Digital Analytics Intern to join our Web Analytics team. This role is ideal for someone passionate about data, digital marketing, and music.We are looking for an intern who is a genuine team member, eager to learn from our experienced team and contribute meaningfully. The...


  • Menlo Park, California, United States PacBio Full time

    PacBio is seeking a highly skilled Senior Staff Engineer, Metrology to join our chip metrology and design group. The successful candidate will drive current and next-generation metrology development and analysis, working closely with cross-functional teams to interface with various disciplines such as enzymology, chemistry, instrumentation engineering, and...


  • Monterey Park, California, United States Identified Talent Solutions Full time

    Identified Talent Solutions is seeking a highly skilled Digital Marketing Specialist to amplify the online presence of our e-commerce client.This role is instrumental in driving traffic to their platforms and cultivating strategic alliances with influencers and video production teams to craft captivating promotional content.Key Responsibilities:Traffic...


  • Menlo Park, California, United States PacBio Full time

    PacBio Metrology Engineer Job DescriptionPacBio is a leading life science technology company that designs, develops, and manufactures advanced sequencing solutions to help scientists and clinical researchers resolve genetically complex problems. Our mission is to enable the promise of genomics to better human health.Job SummaryWe are seeking a talented and...

  • Staff Engineer

    4 weeks ago


    Menlo Park, California, United States SLAC National Accelerator Laboratory Full time

    Job DescriptionThe Stanford Synchrotron Radiation Lightsource (SSRL) is seeking a skilled Python developer to play a crucial role in developing the Python controls layer that integrates with our lower-level EPICS control system to manage x-ray instrumentation.In this position, you will be responsible for creating controls that integrate sample and optics...


  • Menlo Park, California, United States OpenText Full time

    Transforming Digital ExperiencesAs a Senior Marketing Project Manager at OpenText, you will play a critical role in leading the successful execution of strategic web projects. With a proven track record in identifying resourcing needs and ensuring projects are delivered on time, within scope, and with minimal risk, you will align with overall corporate goals...


  • Menlo Park, California, United States HCLTech Full time

    About HCLTech:HCLTech is a global technology company, home to 221,000+ people across 60 countries, delivering industry-leading capabilities centered around digital, engineering and cloud, powered by a broad portfolio of technology services and products.We work with clients across all major verticals, providing industry solutions for Financial Services,...


  • Menlo Park, California, United States OpenText Full time

    Transforming Business with OpenTextOpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects...

  • Optical Engineer

    4 weeks ago


    Menlo Park, California, United States META Full time

    Job Title: Optical EngineerMeta is seeking an experienced Optical Engineer to join our team in developing and qualifying optical communications modules for our cutting-edge data center network.Key Responsibilities:Collaborate with Meta engineers to design and test next-generation optical communication technology.Develop test and simulation methodologies for...


  • Menlo Park, California, United States BCforward Full time

    Job Title: Senior Graphics Rendering EngineerWe are seeking a highly skilled Senior Graphics Rendering Engineer to join our team at BCforward. As a key member of our engineering team, you will be responsible for developing and maintaining a physically based photo realistic graphic rendering pipeline. The ideal candidate will have extensive experience in...