Digital Banking Growth Strategist
6 days ago
Piermont Bank is a cutting-edge digital commercial bank that aims to revolutionize the banking experience. We're on a mission to provide an unparalleled experience by combining the best of banking and agile fintechs.
The Role: The Digital Acquisition Manager will play a pivotal role in driving deposit growth from Small and Medium-sized Businesses (SMBs) through digital channels, leveraging Piermont's automated online account opening capabilities and digital banking platform.
Key Responsibilities:- Develop and execute digital acquisition strategies to attract SMB customers and grow deposits.
- Plan and coordinate multi-channel digital campaigns, including paid search, display advertising, social media, and email.
- Manage relationships with internal stakeholders, marketing agencies, Google Ads teams, and affiliate partners to optimize campaign performance.
- Identify and cultivate strategic affiliate partnerships to expand reach within SMB target segments.
- Implement tracking systems to monitor KPIs with a focus on conversion metrics.
Prior Experience and Skills:
- A minimum of 5 years of experience in digital marketing / acquisition in banking or fintech.
- A proven track record of developing and executing successful digital acquisition campaigns.
- A strong understanding of SMB banking.
- Expertise in digital marketing tools and platforms, including Google Ads, social media advertising, and marketing automation software.
- An analytical mindset with the ability to interpret data and derive actionable insights.
We offer a competitive salary range of $120,000 to $140,000 per year, with a bonus and/or incentives as part of the compensation package. Additionally, we provide a comprehensive benefits package, including medical, dental, vision, 401k, and other perks.
Piermont Bank is committed to creating an inclusive environment for all employees, and we celebrate diversity. We are an equal-opportunity employer and do not discriminate based on protected characteristics.
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