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Strategic Marketing Lead

2 months ago

Pflugerville, Texas, United States Rosendin Full time
Position Overview

At Rosendin, we are dedicated to fostering a workplace where both new graduates and experienced professionals can thrive. As a member of our team, you will have the opportunity to contribute to significant projects that shape the industry. We pride ourselves on offering competitive salaries, comprehensive benefits, and an Employee Stock Ownership Plan that allows you to share in our success.

Why Choose Rosendin?

Driven. Creative. Inclusive.

Join us if you are eager to elevate your career while collaborating with some of the brightest minds in the field. With over a century of commitment to our communities, Rosendin is an organization founded on integrity, diversity, and empowerment. As one of the largest employee-owned electrical contractors in the U.S., you will benefit from being a shareholder in a rapidly growing company that values your contributions.

Your Role:

As the Strategic Marketing Lead at Rosendin, you will be instrumental in defining the regional influence of our marketing strategies and enhancing the overall performance of the organization. This role is essential for converting regional goals into cohesive marketing initiatives and campaigns. You will collaborate closely with various teams to ensure our marketing activities align with regional objectives and drive significant business outcomes.

Key Responsibilities:

  • Lead regional collaboration and impact: Take charge of developing regional marketing strategies that resonate with local objectives. Work in partnership with regional operations to align marketing initiatives with specific goals.
  • Integrated marketing strategy: Formulate and oversee comprehensive marketing plans that integrate multiple channels and teams for a unified approach.
  • Collaborate with cross-functional teams to ensure a consistent brand message across all platforms.
  • Engage with operational leadership and key stakeholders to identify opportunities and address challenges effectively.
  • Data-driven insights: Utilize market research and data analytics to inform decisions, optimize campaigns, and evaluate marketing effectiveness.
  • Innovative collaboration: Work with the marketing management team to create creative cross-channel campaigns.
  • Occasional travel to meet with local teams as necessary.
Qualifications:
  • Proven track record of independently initiating and completing projects with a proactive approach.
  • Possess a growth mindset, adept at navigating challenges and seeking continuous improvement.
  • Exhibit professionalism and confidence in collaborative settings, effectively engaging with leadership.
  • Exceptional organizational and analytical skills, with the ability to prioritize and manage multiple projects.
  • Strong stakeholder management skills, fostering positive relationships and ensuring alignment between regional and marketing teams.
  • Experience in complex, national organizations is preferred.
  • Ability to manage time-sensitive projects and meet deadlines effectively.
  • Excellent written and verbal communication skills, capable of conveying ideas clearly to diverse audiences.
What You Bring:
  • Bachelor's degree in Marketing, Communications, or a related field; experience in the construction industry is advantageous.
  • 5-7 years of marketing experience, particularly in multi-discipline or campaign marketing.
  • Strong collaborative skills, with a focus on engaging cross-functional teams.
  • Demonstrated success in delivering impactful regional marketing strategies.
  • Experience in developing and executing effective marketing strategies.
  • Willingness to travel up to 40% as needed.
  • Ability to manage multiple priorities while adhering to deadlines and budgets.
  • Proficient in Microsoft Office and familiar with Adobe Creative Suite.
Working Environment:
  • General office environment, involving prolonged periods of sitting, standing, and walking.
  • Work is primarily indoors, with typical office conditions.
  • Noise levels may vary, with potential for higher noise on job sites.
  • Compliance with ADA and state laws regarding reasonable accommodations for disabled applicants.
  • Occasional lifting of up to 30 lbs may be required.

Rosendin is committed to fostering a diverse environment and is proud to be an Equal Opportunity Employer. We consider employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other categories protected by law.

Our Commitment to You:
  • Employee Stock Ownership Plan (ESOP)
  • 401K retirement plan
  • Annual performance-based bonus program
  • 17 days of paid time off plus 10 paid holidays
  • Comprehensive medical, dental, and vision insurance
  • Life and disability insurance options
  • Flexible spending plans for health and dependent care
  • Charitable giving match through the Rosendin Foundation

Our success is built on the strength of our people. Together, we strive for a shared vision and a commitment to excellence in all we do.