Digital Dealer Marketing Specialist

3 hours ago


Houston, Texas, United States J.D. Power Full time
Job Overview

We are seeking a highly motivated Digital Dealer Advisor to join our OEM digital marketing team. The ideal candidate will have a strong background in automotive digital marketing, ideally at the dealership level, and be able to work independently while keeping the management team advised on accomplishments.

Key Responsibilities:

  • Act as the trusted digital advisor to the OEM's Dealer body, conducting program performance reviews, vendor recommendations, and overall digital consultative services that drive improvements in the Dealers sales and service business
  • Exhibit proficiencies in Dealership Websites, SEO, SEM, Social Media, Reputation Management, CRM, and Google AdWords
  • Provide support and training to both Dealers and regional teams on digital marketing products, services, and best practices
  • Stay up to date on the latest digital trends and align dealers with the program's digital products and services
  • Conduct regular reporting on digital performance metrics with the goal to identify opportunities within Dealers and Zones

Requirements:

  • Minimum of 5+ years' experience working directly with Dealerships in digital marketing
  • 3+ years working in the automotive industry with some time in automotive digital marketing companies preferred
  • General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
  • Engaging personality with the ability to connect with a diverse range of people
  • Self-starter with ability to manage multiple projects
  • Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track
  • Ability to deliver instructions in a clear and concise manner, providing the proper materials and documentation when necessary
  • Excellent verbal and written communication skills and confident with group presentations
  • Identify risk and work with other leaders and internal groups to resolve conflict
  • Superior analytical and organizational skills and demonstrated ability to pay attention to details
  • Take ownership and accountability over the process ensuring success
  • OEM and Dealer oriented team player with the ability to motivate the internal team while providing program leadership
  • Ability to travel up to 80%

About J.D. Power:

J.D. Power is a global leader in consumer insights, advisory services, and data and analytics. We unite industry-leading data and insights with world-class technology to solve our clients' toughest challenges.

Our Values:

We strive to be Truth Finders, Change Makers, and Team Driven - the distinct behaviors that, together, define our unique culture.



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