Paid Search Manager
4 days ago
Starcom is seeking a highly skilled Paid Search Manager to join our team. As a Paid Search Manager, you will be responsible for building and maintaining effective and productive relationships with assigned clients. You will supervise a dedicated team in the creation, optimization, and execution of client search initiatives.
Key Responsibilities:- Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
- Collaborate with direct reports, colleagues, and peers across the organization
- Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift
- Draw on previous experiences to identify client needs
- Partner with clients to ensure their needs are met and their expectations surpassed
- Understand complex cause and effect patterns that may underlie issues and/or opportunities and think beyond the obvious to come up with creative solutions
- Optimize and manage search campaign performance recommendations for existing campaigns based on reporting and analysis
- Budget and performance projections for testing new search partners or technology
- Provide recommendations for using search to support new client objectives or campaigns
- Conduct monthly client billing audits
- Partner with Associate Director to develop processes for improved work flow within Starcom and between agency partners and vendors
- Maintain stellar relationships with vendor partners to further advance Starcom as a preferred client partner
- Provide formal training to new team employees
- Work to master, identify, and communicate trends in search and in client industries
- Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 3+ years of biddable media management experience with a focus on Search
- 1+ years working with search platforms with hands-on experience managing and optimizing buys
- Experience in applying search to brand-building & direct response initiatives
- Understanding of traditional and interactive media planning elements
- Strong analytics, organizational, and communication skills
- Previous leadership/management experience is preferred
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
- Strong organizational, problem-solving, and communication skills
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
$70,000- $105,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
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