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Marketing Content Specialist

2 months ago

Cape Coral, Florida, United States Express Employment Professionals - Fort Myers Full time

Job Summary:

We are seeking a highly skilled Marketing Content Specialist to join our team at Express Employment Professionals - Fort Myers. As a Marketing Content Specialist, you will play a crucial role in supporting our marketing department by crafting and managing engaging content that drives customers to action while maintaining messaging style and standards across various channels.

Key Responsibilities:

  • Develop and implement a content strategy that aligns with our brand's voice, tone, and messaging.
  • Write, edit, and proofread marketing content, including product sales copy, enhanced brand content, newsletter advertorials, labels and packaging, and other marketing materials as needed.
  • Utilize AI tools and platforms to analyze and optimize marketing copy, ensuring it is tailored to target audiences and maximizes engagement and conversion rates.
  • Assign, traffic, and manage online product and label copy projects.
  • Collaborate with our regulatory team to verify that all marketing copy complies with legal standards and industry regulations.
  • Continuously optimize marketing copy across all channels for SEO to increase organic traffic and improve search rankings.
  • Manage relationships with Amazon partners and external content creators.
  • Assist with other tasks to support the marketing department and other cross-functional teams.

Requirements:

  • Exceptional writing, editing, and proofreading skills – AP Style preferred – with an ability to develop engaging and innovative content that's informative, consistent with the brand, and resonates with the target audience.
  • Effective organizational and project management skills with the talent to prioritize and manage multiple tasks and deadlines.
  • Ability to work independently and collaboratively with cross-functional teams.
  • Knowledge of SEO best practices and content optimization is a plus.
  • Proficiency in using internal project management tools and adhering to templated formatting guidelines.

Education and Experience:

  • Bachelor's degree in marketing, communication, journalism, English, or a related field.
  • Experience in copywriting, content marketing, digital marketing, or a related field.
  • Experience with AI-driven content creation and optimization tools to enhance the effectiveness of marketing copy.

What We Offer:

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.