Marketing Intelligence Specialist
4 weeks ago
ComResource is seeking a skilled Marketing Intelligence/Research Analyst to provide high-quality market research and insights.
This role will support strategic planning and decision-making, as well as marketing and sales initiatives.
Key Responsibilities:
- Conduct market research projects to meet the organization's needs, fostering a data-driven decision-making culture.
- Source and manage third-party research vendors for specific projects as needed.
- Perform rigorous secondary data analysis and desk research to identify relevant trends and inform study design.
- Work with diverse data sources, interpreting data to generate actionable insights.
- Implement research best practices, balancing creative and analytical skills to define research questions and synthesize findings.
- Benchmark competitor values and features to analyze product trends and communicate insights effectively.
- Act as a trusted advisor for strategic initiatives across the organization.
- Collaborate with Solutions Marketing and Product teams to develop promotional content, collateral, and key messaging to support sales efforts.
- Work with the Director of Market Insight to design analytical approaches for open-ended strategic business challenges.
- Partner with Marketing, Sales, Product, and other teams to identify trends and opportunities for revenue growth.
- Communicate strategic insights across the organization in a clear and concise manner.
- Collaborate effectively within the team to achieve project outcomes.
- Contribute to a culture of continuous learning by introducing new ideas and perspectives that challenge conventional thinking.
Req ID: RB2094251017
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