Marketing Strategy Lead for Pharmaceutical Software Solutions
4 days ago
Job Description
We are seeking an experienced Marketing Strategy Lead to join our team at Genovice, a digital solutions provider to the pharmaceutical industry.
About Us:
Genovice is a forward-thinking company that delivers innovative software solutions to support laboratory and manufacturing excellence in the pharmaceutical industry.
About the Role:
The ideal candidate will be responsible for developing and implementing comprehensive marketing strategies to drive brand awareness and support sales objectives in the pharmaceutical software space.
Key Responsibilities:
- Develop and implement high-impact digital campaigns to generate leads and boost engagement with key industry stakeholders.
- Collaborate with sales, product, and executive teams to define and refine messaging that aligns with customer needs and industry trends.
- Create content for webinars, whitepapers, case studies, and other thought leadership materials that establish Genovice as a trusted partner in pharmaceutical and manufacturing software solutions.
- Analyze and report on the performance of marketing campaigns, using insights to optimize strategies and maximize ROI.
Requirements:
- Bachelor's degree in Marketing, Communications, Life Sciences, or a related field. An MBA or advanced degree in a relevant area is a plus.
- 8+ years of experience in B2B marketing, preferably within the pharmaceutical, biotech, or software solutions industries.
- Demonstrated expertise in digital marketing, content marketing, and lead generation.
- Strong understanding of the pharmaceutical and life sciences markets, with experience promoting complex software or technology solutions.
Salary Information:
This role comes with an estimated salary range of $120,000 - $180,000 per year, depending on experience and qualifications.
Why Work with Us:
At Genovice, we offer a collaborative and dynamic work environment, opportunities for professional growth and development, and a competitive compensation package.
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