Market Development Manager
4 weeks ago
We are seeking a highly motivated and experienced Market Manager to join our team at O'Neill Vintners & Distillers. As a key member of our sales and marketing team, you will be responsible for developing and executing sales strategies to drive business growth and achieve sales targets in the General market.
Key Responsibilities- Lead key account execution and activation, executing goals and objectives developed by the Division Manager for the overall market.
- Time management by channel (60% On-Premise, 30% Off-premise, 10% Chain Merch Execution).
- Key Account responsibility - Lead top 200 Accounts in the General Market off/on (mix of on and off sale; regional/national on-premise accounts) directly.
- Responsible for Territory of San Diego County/Inland Empire/Riverside County/San Bernadino County/South Orange County.
- Work with Chain Merchandising Managers on ensuring O'Neill Chain Initiatives are met.
- Execution - Measure and evaluate local programs and initiatives and ensure proper execution of NA programming where applicable.
- Local Budget management-Manages brand budgets and T&E budgets.
- Wholesaler Management.
- Collaborative planning with distributors-training/education of distributor teams/reps; work with managers/reps to sell to KEY accounts; augment Division Manager's programming at local team level where applicable.
- Organize/lead in market work - GSMs, surveys, blitzes, account visits/work-withs.
- Assist Division Manager-suggest incentives, trade marketing ideas, etc., to create more effective programs at the street level.
- Internal Collaboration/planning-Work with the Regional/Division Manager to develop overall State sales plans, as well as ensure proper brand standards are adhered to.
- Collaborate with Marketing on local brand/trade opportunities.
- 90% of time allocated to Field Sales work (independently and with key distributors); 10% of time allocated to administrative duties (development of plans, budget management, development of presentations, follow-up).
- Results Driven.
- Informing.
- Business Acumen.
- Financial Acumen.
- Storytelling through Data and Analytics.
- Ability to deal with Ambiguity.
- Learning on the Fly.
- Strategic Agility and Leadership.
- Communication.
- Presentation Skills.
- Company and Brand Championship.
- Action Oriented.
- Marketing Prowess.
- Management and Measuring Work.
- Command Skills.
- Developing Direct Reports and Others.
- Problem-Solving.
- Prioritization.
- Creativity.
- Customer Focused.
- Bachelor's degree plus 5 years of industry experience and/or 5 years of sales experience in a consumer products industry.
- Demonstrated ability to build relationships and maintain effective working relationships with Distributors and Accounts and all internal stakeholders.
- Demonstrated strong coaching and sales training skills.
- Strong understanding of wine production, wine styles, etc.
- Demonstrated knowledge of off/on/chains business and three-tier system.
- Proficient with Microsoft Office suite to include Word, Excel, PowerPoint.
- Excellent written and oral communication and listening skills.
- Demonstrated ability to manage multiple projects, set priorities, and complete assignments with accuracy and within established time frames.
- Ability to influence other's actions without authority.
- Must have a valid driver's license.
- Must reside within the San Diego market area.
O'Neill team members are Forward Thinkers, Hard Workers without Drama, and Friendly Problem Solvers who work as One Team to Always Deliver.
Physical Requirements- Ability to sit/stand/walk for extended periods.
- Requires travel throughout the territory.
- Extensive computer usage for administrative work.
- Ability to lift up to 60 pounds.
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