Director of Marketing and Communications

2 days ago

Spring Texas, United States CB&I Full time
Job Description

Job Title: Director of Marketing and Communications

Company: CB&I

Job Summary:

The Director of Marketing and Communications will provide leadership and direction of the company's marketing and communications strategy, ensuring alignment with business goals and contributing to functional and organizational strategies.

Key Responsibilities:

  • Directs independent oversight of trade shows, promotions, social media, brand strategy, websites, communications, and certain customer events.
  • Develops comprehensive strategies for each area to boost brand engagement and visibility.
  • Leads internal and external communications, overseeing public relations efforts, maintaining brand consistency, and coordinating crisis communications when necessary.
  • Leads and directs the company's marketing and communications strategy, ensuring alignment with business goals and contributing to functional and organizational strategies.
  • Negotiates and manages vendor agreements supporting marketing efforts, ensuring compliance with pricing, commitments, and other contractual provisions.
  • Oversees brand consistency across all platforms, ensuring messaging aligns with company values and strategies and resonates with target audiences.
  • Coordinates creative development and manages advertising placements for maximum impact.
  • Develops and executes comprehensive digital marketing strategies, including SEO, SEM, email marketing, and content marketing to enhance online presence and business development.
  • Collaborates with internal departments to prioritize marketing initiatives, analyze market information, and disseminate insights to senior management, financial, legal, and operational teams.
  • Conducts economic and market evaluations to inform and develop strategic business initiatives and decisions.
  • Prepares and presents executive-level reports on marketing and communications projects, strategic recommendations, and market conditions, facilitating informed decision-making at the highest levels.
  • Positions company executives as thought leaders through strategic content development, speaking engagements, and industry networking.
  • Manages logistics for global trade shows to maximize brand exposure and engagement.
  • Fosters internal communication strategies to ensure alignment with external messaging, promoting a unified brand image and company culture.
  • Manages crisis communication plans and protocols to manage and mitigate potential reputational risks effectively.

Requirements:

  • Undergraduate degree (BS or BA) in marketing, communications, or business required.
  • Typically, 15-20 years since first degree and 10+ years of relevant marketing and communications experience.
  • Project management experience from inception to execution.
  • Experience in corporate marketing and communications required.
  • Knowledge of CB&I products and/or industry markets and clients/customers preferred.

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