Director of Branding and Strategic Messaging

3 days ago


Durham, North Carolina, United States InsideHigherEd Full time
About the Position

We are seeking a skilled and experienced Director of Branding and Strategic Messaging to join our team at InsideHigherEd. The successful candidate will be responsible for developing and implementing effective branding and messaging strategies that support the organization's goals and objectives.

About Us:

Duke University is a world-renowned institution of higher education, committed to excellence in research, teaching, and community engagement. Our commitment to innovation and creativity drives the development of new ideas and solutions.

Key Responsibilities:

  • Develop and execute comprehensive branding and messaging plans to promote the university's programs and services.
  • Collaborate with cross-functional teams to ensure consistency and effectiveness in all branding and messaging efforts.
  • Maintain relationships with key stakeholders, including alumni, donors, and media representatives.
  • Stay up-to-date with industry trends and best practices in branding and messaging.

Requirements:

  • Master's degree in Marketing, Communications, or a related field.
  • A minimum of 5 years of experience in branding and messaging, preferably in a higher education setting.
  • Proven track record of success in developing and executing effective branding and messaging campaigns.
  • Strong creative and analytical skills, with the ability to think strategically and conceptually.

Benefits:

  • Salary range: $110,000 - $140,000 per year.
  • Comprehensive benefits package, including health insurance, retirement plan, and paid time off.
  • Opportunities for professional growth and development, including training and conference attendance.

Location:

The position is based in Durham, North Carolina, with opportunities to work remotely as needed.



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