Director of Reputation Management

5 days ago


Durham, North Carolina, United States InsideHigherEd Full time
About Us

We are a leading institution in higher education, and we are seeking a highly skilled Director of Reputation Management to join our team.

In this role, you will be responsible for shaping and maintaining our reputation and messaging across various platforms.

The Role

You will lead a 4-person team of strategic communications experts to manage public and media relations, faculty research communications, social media, and community management.

Key Responsibilities
  • PR and Media Relations
    • Develop comprehensive PR strategies aligned with our goals and brand positioning
    • Identify key narratives and storytelling opportunities to enhance our reputation
    • Cultivate and maintain relationships with key journalists and media outlets
    • Approve major media releases and pitches
    • Oversee the development and distribution of press materials
  • Crisis Planning and Support
    • Develop and maintain crisis communications plans
    • Manage communications response during reputational issues or emergencies
    • Develop protocols for handling potential crises or negative situations on social media and oversee response to sensitive issues or complaints
  • Thought Leadership
    • Identify opportunities to showcase faculty expertise and research
    • Develop and implement strategies to position us as a thought leader in key areas
    • Oversee initiatives to amplify faculty, staff, alumni, and student voices on external platforms
    • Provide strategic editorial oversight for Duke Fuqua Insights and other thought leadership programs
  • Executive Voice, Presence, and Communication
    • Prepare talking points and briefing materials for high-profile events and interviews
    • Ghostwrite speeches, opinion pieces, and social content for school leadership
  • Channel Leadership
    • Develop comprehensive social media strategy, identifying key platforms and setting strategic objectives
    • Oversee the school's blog program and social channels, ensuring authenticity and relevance
    • Provide guidance on content themes and campaigns and advise on the development of relevant influencer strategies and partnerships
  • Internal Communications and Support
    • Lead development and creation of school messaging
    • Develop communication plans to support organizational changes and initiatives
    • Advise leadership on effective communication strategies for stakeholders
  • Team Leadership and Strategic Management
    • Collaborate with the Associate Dean to align communication strategy with school objectives
    • Lead and mentor Strategic Communication team (PR Manager, Faculty Research Communications Manager, Community Manager)
    • Serve on Global Marketing Leadership Team
    • Leverage data to inform communications strategies and develop forward-thinking approachesSteward relationships with school and faculty leadership
    Salary and Benefits

$130,000 - $150,000 per year



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