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Digital Marketing Specialist

2 months ago

College Park, Maryland, United States Penn Foster Inc Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team. The successful candidate will be responsible for creating and coordinating social media content and campaigns, as well as maintaining and updating digital content on our website.

Key Responsibilities:
  • Develop and implement social media strategies to engage with our audience and promote our brand.
  • Create high-quality content for social media platforms, including text, images, and videos.
  • Monitor and analyze social media metrics to track performance and make data-driven decisions.
  • Collaborate with cross-functional teams to ensure consistency and alignment across all digital channels.
  • Stay up-to-date with the latest social media trends and best practices.
Requirements:
  • Bachelor's degree in digital communications, marketing, or a related field.
  • At least two years of experience in digital marketing, social media, or a related field.
  • Strong understanding of social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube.
  • Excellent writing, design, and communication skills.
  • Ability to work independently and as part of a team.
Preferred Qualifications:
  • Experience working in a higher education setting.
  • Experience working with scientific or technical subject matter.
  • Experience tailoring content for specific audiences.
  • Has experience reporting on social media and website performance metrics.
What We Offer:

We offer a competitive salary range of low 60s and a comprehensive benefits package.

We are an equal opportunity employer and welcome applications from diverse candidates.