Marketing Manager

1 week ago

Naples, Florida, United States Homepatible Full time
About Homepatible

Homepatible is a leading home services company dedicated to providing exceptional solutions for homeowners. Our mission is to make home maintenance and improvement hassle-free for our customers. We specialize in a wide range of services, including Air Conditioning, Plumbing, Electrical, and more. We are a dynamic and customer-focused team that values innovation, reliability, and outstanding service.

Job Overview

As a Marketing Manager at Homepatible, you will play a pivotal role in driving the company's marketing strategy and ensuring its successful execution. We are seeking a highly motivated and experienced professional with a background in home services, with a particular emphasis on Air Conditioning. The ideal candidate will possess a strong understanding of the industry and consumer behavior, enabling them to create targeted and impactful marketing campaigns.

Responsibilities
  1. Develop and Execute Marketing Strategy
    • Collaborate with the leadership team to define marketing goals and strategies that align with Homepatible's business objectives.
    • Create and manage comprehensive marketing plans, including digital marketing, traditional advertising, and other relevant channels.
    • Monitor and analyze the effectiveness of marketing initiatives, making data-driven decisions to optimize performance.
  2. Brand Management
    • Ensure brand consistency across all marketing channels and materials.
    • Work with the design team to develop visually appealing and on-brand marketing collateral.
    • Uphold and promote Homepatible's brand values and messaging in all communications.
  3. Content Development
    • Oversee the creation of compelling and informative content for various platforms, including website, social media, blogs, and email marketing.
    • Leverage expertise in home services, particularly Air Conditioning, to produce engaging and valuable content for the target audience.
  4. Digital Marketing
    • Manage digital marketing campaigns, including SEO/SEM, PPC, email marketing, and social media advertising.
    • Utilize analytics tools to measure and report on the performance of digital marketing efforts.
  5. Customer Engagement
    • Develop strategies to enhance customer engagement and loyalty.
    • Foster a customer-centric approach in all marketing activities, ensuring customer satisfaction and retention.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience (3 years) as a Marketing Manager, preferably in the home services industry.
  • Strong knowledge of Air Conditioning services and the broader home services market.
  • Demonstrated success in developing and implementing marketing strategies that drive results.
  • Proficiency in digital marketing platforms, analytics tools, and marketing automation systems.
  • Excellent communication skills, both written and verbal.
  • Creative thinker with the ability to develop innovative marketing campaigns.
  • Strong analytical skills and data-driven decision-making abilities.
  • Ability to work collaboratively in a fast-paced, dynamic environment.

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