Digital Marketing Manager

3 weeks ago


Chesapeake, Virginia, United States Dollar Tree Full time
Digital Marketing Manager Job Description

We are seeking a highly motivated and experienced Digital Marketing Manager to lead our addressable marketing channels, including email, app messaging, SMS, and more. As a key member of our marketing team, you will drive online and in-store revenue by developing and executing targeted, promotional, lifecycle, and personalized marketing strategies to acquire, retain, and re-engage customers via digital channels.

Key Responsibilities:
  • Develop and execute email marketing strategies to drive sales, file growth, and subscriber engagement
  • Lead the planning and segmentation process for addressable channels, including email and push notifications
  • Grow email and push lists and maintain list hygiene
  • Create new and optimize existing addressable marketing programs
  • Streamline weekly and monthly reporting and insights for addressable channels
  • Guide continuous improvements in channel performance through testing and analysis
  • Play a key role in the implementation of personalization and SMS initiatives
  • Manage a team to plan content for promotional/event/seasonal emails and align with department calendar
  • Collaborate with digital merchandisers, store merchandisers, and other marketing teams to ensure all marketing and merchandise programs are executed as planned
Requirements:
  • Bachelor's degree in marketing, business, communications, or related field
  • 5+ years of digital marketing experience, with a majority focused on email or website marketing
  • 2+ years in a leadership or management role
  • Strong leadership and management skills, excellent written and verbal communication skills, and proficiency in CRM/segmentation experience in retail or ecommerce industry


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