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Strategic Casino Marketing Associate

1 month ago

New York, New York, United States FanDuel Full time
About FanDuel

FanDuel Group is a leading sports-tech entertainment company that revolutionizes the way consumers engage with their favorite sports, teams, and leagues. With a presence across all 50 states, we boast approximately 17 million customers and 28 retail locations. Our headquarters are based in New York, with additional offices in New Jersey, Georgia, California, Oregon, Canada, and Scotland.

Our networks, FanDuel TV and FanDuel+, are widely distributed on linear cable television and through partnerships with prominent direct-to-consumer over-the-top platforms. As a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator, we offer a portfolio of globally recognized brands traded on the New York Stock Exchange (NYSE: FLUT).

The Role

We're seeking a skilled Casino Marketing Associate to drive our CRM communication strategy and marketing initiatives across the FanDuel products. This role involves supporting customer lifecycle journeys and gaining exposure to our Casino brand vertical, as well as collaborating with product and engineering teams. This opportunity allows you to elevate revenue-driving marketing initiatives at a premier gaming company.

Key Responsibilities
  • Collaborate with various stakeholders to design key marketing campaigns that drive customer engagement and high-value actions, leveraging data-driven insights and a strong understanding of business priorities.
  • Contribute to defining the customer marketing strategy & roadmap to achieve ambitious engagement, retention, and reactivation goals.
  • Participate in planning and managing the customer proposition calendar to ensure delivery of the right message, to the right customer, at the right time.
  • Assist in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns.
  • Develop personalization across all marketing campaigns by leveraging data and our marketing tech stack.
  • Utilize campaign, channel, and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new opportunities to leadership.
  • Cultivate extensive knowledge of our segmentation strategy.
  • Conduct A/B testing to track business impacts, analyzing the data and extracting key insights.
  • Support the development of multi-product lifecycle strategies geared towards growing group-wide retention.
  • Become a systems expert, cultivating extensive knowledge of our marketing tech systems.
  • Contribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices, and provide our customers with the best journey experience possible.
Requirements
  • Bachelor's Degree required.
  • 1-3 years of experience in email and/or mobile marketing, with experience creating and managing campaigns from start to finish.
  • Aptitude for coding and technical projects.
  • Advanced proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.).
  • Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize.
  • Experience running and analyzing marketing campaigns, timelines, and deployment in a robust business.
  • Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter, and a quick learner.
  • Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred).
  • Strong analytics skills using data to tackle problems and translate results into recommendations.
  • Strong understanding of HTML and CSS.
  • Comfortable with querying and logic (SQL knowledge a plus).
  • Knowledge of Photoshop preferred.
  • Strong grasp of Email Marketing metrics.
  • Has a positive attitude and loves opportunities to collaborate with others.
  • An avid sports and gaming fan with experience playing FanDuel or competitive products.
  • Willingness to work non-traditional hours, including weekends and evening shifts.
Benefits

We treat our team members right

  • An exciting and fun environment committed to driving real growth.
  • Opportunities to build really cool products that fans love.
  • Mentorship and professional development resources to help refine your game.
  • Competitive compensation package.