Senior Marketing Director Healthcare Pharmaceutical

3 days ago


Avon Lake, Ohio, United States PolyOne Full time
Job Summary:

The Senior Marketing Manager Healthcare Pharmaceutical is a key leadership position responsible for driving the profitable growth of the industry segment. This role requires strategic and tactical marketing expertise, market penetration, segmentation, product & platform development, promotion, and strategic planning. The successful candidate will lead cross-functional team members to develop and execute plans, engaging globally to support multi-regional programs. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence all levels of organizations, including senior executives.

Key Responsibilities:

• Develop and execute a strategic plan that maximizes growth potential
• Analyze market trends, competitive position, and delivery on strategy
• Generate and monitor effectiveness of sales campaigns, advertising programs, and technical literature
• Direct or oversee the development and introduction of new products with sales, research, and operations
• Supervise or monitor the development of new product pricing, technical literature, advertising campaigns, definitions, specification, and performance standards
• Develop, review, and coordinate product promotion, technical presentations, and advertising through Marketing Communications
• Direct or oversee market research and analyses to track future marketplace trends, customer needs, competitor data, and product performance and acceptability

Requirements:

• 10 years of experience in marketing strategy within the Healthcare/Pharmaceutical industry
• Bachelor's degree in Engineering or other technical equivalent
• Master's degree in Business Administration or equivalent experience
• Strong leadership and communication skills, with the ability to interact with senior executives and influence all levels of organizations

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