Sales Director

1 month ago


Victorville, California, United States Wise Auto Group Full time
Job Overview

As a Sales Manager at Wise Auto Group, you will lead the Sales department in creating a fun, upbeat environment that fosters customer and employee retention. You will be responsible for achieving success with our proven sales process, which focuses on creating a better motorcycle buying experience with happy and motivated employees.

Key Responsibilities
  • Lead the Sales team in achieving customer retention and unit volume goals.
  • Monitor and improve productivity of individual sales team members.
  • Ensure front and backend margins are met or exceeded.
  • Closing deals and overcoming objections.
  • Assist in recruiting, interviewing, hiring, and training of sales team members.
  • Develop and implement sales strategies to drive revenue growth.
  • Conduct daily sales meetings and provide sales training to the team.
  • Ensure customers are greeted immediately and treated with courtesy and friendliness.
  • Handle telephone transactions quickly and professionally.
  • Qualify customers for needs, wants, and ability to buy.
  • Follow the dealership sales process to ensure consistent customer treatment.
  • Encourage cross-selling of Parts and Accessories, Financing, Insurance Products, and Services.
  • Enforce road test, pre-delivery inspection, and vehicle delivery policies.
  • Handle customer complaints in a professional and empathetic manner.
  • Carry out daily team meetings and continuously train and develop the team.
  • Monitor and follow up on all sales leads and work every deal to completion.
  • Conduct daily one-on-one meetings with Fit Specialists to ensure training, trend analysis, performance review, and planning.
  • Train all sales personnel to use the dealership sales process.
  • Model and expect superior customer service from the team.
  • Model and expect 100% compliance to all policies and procedures.
Requirements
  • Minimum 3 years of auto or motorcycle sales experience required.
  • Auto or motorcycle sales management experience preferred but not required.
  • High School Diploma or equivalent degree required.
  • Ability to take initiative and problem-solve.
  • Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Applicable experience in big-ticket retail sales strongly preferred.
  • Passion for the motorcycling lifestyle and riding community.
  • Ability to relate with a broad customer base.
  • Excellent verbal and written communication skills.
  • Ability to present oneself and the company in a professional manner.
  • Knowledge of applicable laws and policies.
  • Must be computer literate and proficient with Microsoft Office Suite, along with general email and internet.
  • Experience using Google Drive applications, including Google Sheets and Google Docs, a plus.
  • Attention to detail.
  • Interpersonal skills and customer service skills required.
  • Approachable, likeable, and enthusiastic personality.
  • High energy level needed.
  • Be self-motivated, positive, driven, and helpful.
  • Ability to handle confidential information responsibly.
  • Great customer service, excellent personal communication, and demonstrated closing skills.
  • Ability to work a flexible schedule, including weekends, holidays, and evenings.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership.
  • Experience with CRM and/or computerized inventory systems, or the ability to quickly learn.
  • Valid driver's license and motorcycle endorsement required.
Physical Demands
  • Requires the use of both hands.
  • Occasionally required to bend, stoop, crouch, reach, and lift 25 pounds of material.
  • Requires standing and/or walking for extended periods of time.
  • Requires the ability to balance and push an 800+ pound motorcycle.
Working Conditions
  • The noise level in the work environment is usually loud.
  • Potential exposure to battery acid, gasoline, chemical cleaning materials, or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally exposed to exhaust fumes or other airborne particles.
  • Frequently works near moving mechanical parts.

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