Senior Product Manager, Ad Signals

4 weeks ago


New York, New York, United States Tik Tok Full time
Job Summary

TikTok is seeking a Senior Product Manager to lead the development of cutting-edge data connection products for our global advertisers. As a key member of the Ads Signals team, you will work closely with cross-functional teams to drive the creation of innovative solutions that maximize return on ad spend (ROAS) for clients.

Responsibilities:

  • Develop and deliver product offerings for our global advertisers, leveraging signals to empower and enhance their products.
  • Champion user privacy by onboarding and integrating user privacy choices, ensuring that downstream systems are informed and aligned with best practices in signal usage.
  • Work closely with diverse teams to leverage signals to drive cohesive strategies that amplify impact across the organization.
  • Analyze complex business challenges and identify key opportunities to inform product development.
  • Lead the creation of signal-driven ad solutions that maximize ROAS for clients.
  • Define and articulate a clear product strategy and roadmap, setting measurable goals to evaluate business outcomes and track progress.
Requirements:

  • BA/BS degree
  • 5+ years of product management experience within ad tech
  • Strong understanding of the ads ecosystem, in areas such as Signals, Identity, Targeting, Attribution, Measurement or Optimization
  • Experience in defining vision, strategy, roadmap and taking one or more products through the software development lifecycle from conception to launch
  • Comfortable working with highly technical teams and driving impact with diverse global teams
  • Proven ability to work cross-functionally in a highly collaborative environment
  • Excellent communication, organizational, and analytical skills
Preferred Qualifications:

  • BA/BS degree in Computer Science, EE, Mathematics or Statistics
  • Previous experience as an Engineer or Data Scientist
  • Direct working experience in one of the following ad domains: Signals, Identity, Targeting, Attribution, Measurement or Optimization
About TikTok:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.



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