Digital Marketing Director

1 month ago

Vergennes, Vermont, United States National Life Group Full time
Job Title: Director - Digital Marketing

About the Role:

We are seeking a highly experienced and strategic Director of Digital Marketing to lead our digital marketing efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our business objectives.

Key Responsibilities:

  • Lead a team of digital marketing professionals to develop and execute digital marketing campaigns across multiple channels, including social media, email, search engine optimization (SEO), and paid advertising.
  • Develop and manage the digital marketing budget, ensuring effective allocation of resources to achieve business objectives.
  • Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and effective execution of digital marketing initiatives.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and apply this knowledge to drive innovation and improvement in our digital marketing efforts.
  • Measure and analyze the effectiveness of digital marketing campaigns, using data and insights to inform future strategy and optimization.

Requirements:

  • 12+ years of experience in digital marketing, with a strong background in strategy, leadership, and team management.
  • Proven track record of developing and executing successful digital marketing campaigns that drive business growth and revenue.
  • Strong understanding of digital marketing channels, including social media, email, SEO, and paid advertising.
  • Excellent leadership and communication skills, with the ability to inspire and motivate a team of digital marketing professionals.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.

Preferred Qualifications:

  • 10+ years of experience in digital marketing, with a strong background in strategy, leadership, and team management.
  • Experience working in a fast-paced, dynamic environment, with a strong ability to adapt to changing priorities and deadlines.
  • Strong understanding of marketing automation and CRM platforms, with experience in implementing and managing these systems.

About National Life Group:

National Life Group is a leading provider of life insurance and annuity products, with a strong commitment to customer service and community involvement. We are a dynamic and growing company, with a strong culture of innovation and collaboration.

What We Offer:

  • A competitive salary and bonus structure, with opportunities for professional growth and development.
  • A comprehensive benefits package, including medical, dental, and vision insurance, as well as a 401(k) retirement plan.
  • A dynamic and supportive work environment, with opportunities to collaborate with a talented team of professionals.

How to Apply:

If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your resume and cover letter to [insert contact information]. We look forward to hearing from you

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