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Account Executive Corporate Sales

2 months ago

Beverly Hills, California, United States equalpride Full time
About the Role

We are seeking a highly motivated and experienced Account Executive to join our Corporate Sales team at equalpride. As a key member of our sales team, you will be responsible for generating revenue and exceeding sales quotes within an assigned sales category, developing ongoing relationships, prospecting new opportunities, and providing thought leadership.

Key Responsibilities
  • Revenue Generation: Identify, create, and sell cross-platform, digital/social/branded content/experiential/programmatic advertiser opportunities.
  • Account Management: Develop, maintain, and manage accounts to which you are assigned.
  • Business Development: Evaluate specific business categories and marketplace trends to identify prospective accounts, driving equalpride messaging and generating direct sales revenue, digital/social/branded content/experiential/programmatic, for equalpride.
  • Client Relationships: Identify and contact decision-makers at both the client and agency levels, develop brand positioning and specific recommendations for integrated partnerships that include digital, social, branded content, and experiential activations.
  • Proposal Development: Collaborate with Brand Partnerships team to develop integrated solutions for custom programs, secure and respond to RFPs, and develop cross-platform, revenue-generating marketing solutions that meet and exceed client objectives/KPI's.
  • Reporting and Research: Serve accounts with research, reporting, and new first-to-market opportunities that fit each brand's marketing objectives.
  • Client Needs: Anticipate client's marketing needs and develop proposals accordingly to drive incremental business.
  • Industry Knowledge: Understand existing and new client KPI's and recommend creative and consultative solutions within the equalpride portfolio.
  • Travel and Representation: Stay up to date on emerging media trends and industry news, travel and represent equalpride at industry events and conferences.
Internal Focus
  • Strategy Development: Assist Brand Partnerships and Ad Ops with developing a compelling strategy for equalpride brands and platforms.
  • Revenue Organization: Organize and report revenue via Salesforce platform.
  • Industry Trends: Prospect clients and share industry trends as relayed by MediaRadar.
  • Weekly Reports: Generate weekly reports and updates re: client and revenue activity.
  • Internal Presentations: Present internal, cross-platform recommendations for sales partnerships.
Qualifications
  • Experience: Minimum 5 years national advertising sales experience-digital, mobile, programmatic social media and events.
  • Client Relationships: Active and current client + agency contacts for assigned territory.
  • Passion and Enthusiasm: Confident, passionate, and enthusiastic about selling equalpride brands and supporting the LGBTQ+ community, with an entrepreneurial and creative approach to business.
  • Communication Skills: Strong, modern, conversational communication skills needed to present to major advertising agencies and clients.
  • Prospecting and Negotiation: Must possess and demonstrate proven prospecting, proposal development, negotiation, closing, and customer relationship skills.
  • Self-Management: Solid self-management skills required, understanding how to prioritize multiple tasks and parallel processes across accounts.
  • Teamwork: Be willing to work cross-department as a team member, while also driving direct relationships and owning separate businesses.
  • Time Management: Excellent time management skills with strong attention to detail.
  • Technical Skills: Proficiency with Microsoft Programs, MRI, comScore, Salesforce, Media Radar, all social platforms, Zoom, Google Meets, and Microsoft Teams.
  • Creative and Analytical Thinking: Strong creative and strategic thinking as well as analytical and time management skills.
  • Desire to Learn: A desire to learn and grow.
  • Independent and Assertive: Independent, self-motivated, competitive, assertive personality.
  • Persuasive Communication: Persuasive communication skills: verbal, written, and presentation.
  • Stress Tolerance: Stress tolerance, especially with tight deadlines and financial pressures.