Digital Content Specialist

3 weeks ago


Asheville, North Carolina, United States Genova Diagnostics Full time
Job Summary

We are seeking a highly skilled Digital Content Specialist to join our team at Genova Diagnostics. As a key member of our marketing department, you will be responsible for creating and implementing communications initiatives that support our brand and drive business results.

Key Responsibilities
  • Develop and execute content strategies to engage and maintain an audience, contributing to long-term brand loyalty.
  • Manage and update our website using Bloomreach CMS, as well as basic HTML/CSS to keep content current.
  • Assist in the design and deployment of marketing emails, including the use of HTML/CSS for email template creation.
  • Contribute to the creation and scheduling of social media content across various platforms.
  • Update and manage a centralized database of product instructions for internal and external use.
Requirements
  • Solid understanding of HTML/CSS.
  • Familiarity with email marketing platforms (e.g., Pardot, Marketo, Hubspot, etc.).
  • Excellent written and verbal communication skills.
  • Experience with social media management.
  • Graphic design skills are a plus.
Preferred Qualifications
  • Bachelor's degree (B.A.) from a four-year college or university in marketing, business, or technology.
  • Three years related experience and/or training.
Work Environment

The work environment is quiet, and the employee is required to sit, use hands to finger, handle, or feel, reach with hands and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds.



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