Global Product Marketing Director for Cardiac Rhythm Management

2 days ago


Arden Hills, Minnesota, United States Boston Scientific Full time

About the Role:

The Global Marketing Director leads the marketing team for Boston Scientific's next generation (NG) Cardiac Rhythm Management implantable device platform.

This is a critical business leadership role with responsibility for creating and delivering on the plan to commercialize this NG device platform in global CRM markets over a multi-year period.

The Global Product Marketing Director will be based in Arden Hills, MN. This is a hybrid role with expectations of being on-site at least 3 days per week.

Your Responsibilities Will Include:

  • Lead all aspects of Global Marketing for the commercialization of BSC's next generation CRM device platform while working collaboratively with cross-functional partners across the organization.
  • Attract, develop and lead direct reports. Set an inspirational mission, vision, goals and accountabilities for the marketing team.
  • Foster diverse and inclusive teams that live the BSC core values.
  • Actively coach and mentor organizational talent by creating opportunities for challenge and skill advancement, with appropriate reward and recognition.
  • Develop succession plans and long-range organizational plans.
  • Oversee global marketing execution to ensure critical business objectives are measured and achieved.
  • Makes and executes operational decisions with a strategic perspective.
  • Works across all regions and geographies to successfully commercialize the next generation platform.
  • Coordinates strategies, action plans and communication across the global regions as well as other marketing stakeholders (priorities, sequence, timing) to optimize impact, ensure customer satisfaction and deliver on targets.
  • Influence and leverage internal and external relationships toward stated goals.
  • Communicate opportunities and business needs clearly and negotiate necessary functional and/or senior management resources commensurately.
  • Foster and leverage industry relationships with key physicians, customers, government, societies, company partners and others to further franchise/division goals.
  • Facilitate team's development of these relationships.
  • Serve as a resource/subject matter expert to senior management.
  • Ensure a learning mindset among team members and foster continuous improvement approach to the business, products, people and processes.
  • Understand future business needs and set expectations for excellence accordingly (skill set, product, or process).
  • Drive change by establishing priorities, then developing plans defining roles and accountabilities for improvement, and metrics for evaluating success.
  • Ensure creation of dashboards to track and report marketing/launch performance, overseeing the collection and utilization of performance data to inform progress and guide optimization.
  • Develop and defining tools/processes for tracking performance of existing investments against plan

Required Qualifications:

Bachelor's degree and 12+ years of professional experience 8+ years' experience in complex commercial program management or team leadership in med technology, pharma or biotech Executive presence and ability to influence across multiple levels Strong business acumen, fact-based decision making, and ability to quickly ramp up on new technologies and associated business opportunities

Preferred Qualifications:

Cardiac Rhythm Management experience Advanced education such as Master of Business Administration degree Global marketing and product launch experience Understanding of all disciplines of marketing, marketing strategy, commercial/sales process & operations Medical device field sales experience Significant collaboration and demonstrated success in working across a global, matrixed organization Pricing, contracting experience in US Market Experience with administrative customers in US market Familiarity with digital, marketing/demand gen, medical education Requisition ID:591342



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