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Dental Technology Marketing Specialist

2 months ago

Salt Lake, Utah, United States Pearl AI Full time
About Pearl AI

Pearl AI is revolutionizing the future of dentistry with cutting-edge AI solutions that set new standards for quality and care worldwide. Since 2019, our team has developed industry-leading computer vision capabilities for 2D and 3D dental imagery, empowering clinicians, practice owners, labs, and insurers to elevate dental care efficiency, accuracy, and consistency globally.

Job Summary

We're seeking a seasoned Partner Marketing Manager to drive growth in our channel and enterprise lines of business. This role will lead marketing efforts to boost awareness, demand, and sales for Pearl AI's global technology integration, distribution, and enterprise partners. The ideal candidate will have a strong background in dental technology/software marketing and a broad skill set covering content development, event planning, co-marketing, account-based marketing, and strategic promotions.

Key Responsibilities
  • Develop and execute marketing-driven sales enablement initiatives in collaboration with integration software partners, distributors, and enterprise clients.
  • Create and deploy highly relevant materials, programs, and initiatives to drive engagement and demand for Pearl AI's AI solutions.
  • Plan, organize, and execute events and webinars, ensuring all aspects are covered from setup to follow-up.
  • Develop and manage sponsorship marketing and co-marketing strategies with partners.
  • Implement and refine account-based marketing (ABM) strategies to target key accounts effectively.
  • Produce compelling case studies that highlight the success and impact of Pearl AI's AI solutions.
  • Communicate effectively with a wide range of stakeholders, ensuring their needs are met and expectations are managed.
  • Work closely with the broader marketing team to ensure consistency in messaging and brand voice across all channels.
  • Develop and deliver training programs to educate partner sales teams on Pearl AI's products.
  • Oversee the creation and maintenance of a partner portal with resources, training materials, and marketing assets.
  • Establish metrics and KPIs to measure the effectiveness of partner marketing initiatives and sales enablement efforts.
  • Collect and analyze feedback from partners to continuously improve marketing materials, training programs, and support resources.
  • Tailor marketing collateral and campaigns to align with the unique needs and branding of each partner.
  • Collaborate with partners to co-create and execute joint marketing campaigns.
Requirements
  • At least 4 years of experience in marketing, with a strong focus on dental technology/software marketing.
  • Proven track record in content development, event planning, and executing successful marketing campaigns.
  • Experience with webinar setup, planning, and promotion.
  • Strong background in sponsorship marketing, co-marketing strategies, and ABM marketing.
  • Ability to create and develop compelling case studies.
  • Excellent communication and collaboration skills, adept at managing multiple stakeholders and projects simultaneously.
  • Proficiency with marketing and design tools and platforms (e.g., HubSpot, Figma/Adobe).
  • Ability to analyze marketing performance and derive actionable insights to improve results.
  • Innovative mindset with a proactive approach to problem-solving and continuous improvement.
  • Understanding of AI technology and dental imaging software.
  • Ability to negotiate co-marketing agreements, sponsorships, and promotional deals with partners.
  • Strong project management skills to coordinate multiple initiatives.
  • Creative thinking to develop innovative marketing strategies and materials.
  • Experience working with cross-functional teams, including product development, sales, and customer support.
What We Offer
  • Competitive Benefit and Compensation Offerings
  • Ongoing Training and Development Opportunities
  • Unaccrued, Flexible PTO
  • Remote Work