Senior Data Insights Strategist for Global Marketing Optimization

1 week ago


Estero, Florida, United States Hertz Full time
Unlocking Business Growth through Data-Driven Decision Making

Hertz, a leading airport general use vehicle rental company with a global presence, is seeking an experienced Data Insights Strategist to lead the optimization of our marketing efforts.

About the Role:

  • Design and implement data-driven strategies to enhance marketing performance and drive business growth
  • Lead cross-functional teams in the development and deployment of analytics solutions
  • Analyze large datasets to identify trends, patterns, and insights that inform business decisions
  • Collaborate with stakeholders to develop and communicate key performance indicators (KPIs) and metrics
  • Develop and maintain advanced analytics models to forecast customer behavior and optimize marketing spend

Requirements:

  • 5-7 years of experience in marketing analytics or a related field
  • Proven track record of creating measurement plans and using data to inform business decisions
  • Advanced skills in SQL, SAS, Python, and Tableau
  • Experience with customer attribution and competitive intelligence a plus
  • Demonstrated ability to work in, across, and with large teams
  • Established track-record of influencing stakeholders from other functional areas

What You'll Get:

  • Up to 40% off any standard Hertz Rental
  • Paid Time Off
  • Medical, Dental & Vision plan options
  • Retirement programs, including 401(k) employer matching
  • Paid Parental Leave & Adoption Assistance
  • Employee Assistance Program for employees & family

Estimated Salary Range: $130,000 - $160,000 per annum



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