Chief Marketing Officer for Omnichannel Growth

3 weeks ago


Park City, Utah, United States CLevelCrossing Full time

Job Summary:

The Chief Marketing Officer will oversee omnichannel growth marketing and paid media, with an emphasis on customer acquisition. You will be responsible for building and executing a performance-based growth marketing plan, including overseeing the media budget.

Duties and Responsibilities:

  • Manage all aspects of the customer acquisition process, including coordinating with external agencies, team recruiting, vendor/tool selection, and asset development.
  • Drive growth strategy across all acquisition channels, with a focus on 3P and 1P product growth.
  • Oversee investment valuation framework for annual marketing spend, rooted in LTV, driving efficiency in new customer acquisition and customer development.
  • Set the strategy, analytical framework, and execution of customer acquisition and engagement methodology.
  • Manage the paid marketing budget, continuously looking for optimizations and efficiencies.
  • Partner with Creative to develop highly converting ad assets.
  • Develop, execute, and manage testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels.
  • Evaluate emerging media strategies and rebalance paid marketing channel allocations.
  • In partnership with Brand and Retention Marketing teams, develop integrated marketing plans and programs that fuel customer discovery, interest, engagement, and retention.
  • Collaborate with external partners to strategize, develop, and own retail distribution efforts.
  • Maintain a firm grasp of the competitive landscape, market opportunities, and customer acquisition KPIs.
  • Coordinate a data-informed testing plan to develop new lifecycle campaigns, optimize existing ones, and improve channel metrics.

Marketing Channel oversight:

  • Performance Marketing: PLA, Paid Search, Affiliate, Paid Social.
  • Brand Development: YouTube, Podcasts, Organic Search, TV, Influencers.

Requirements:

  • 10-12 years of digital marketing experience across e-retail & DTC brands.
  • Experience managing multi-functional in-house teams and external agencies.
  • Highly analytical mindset with data-driven decision-making.
  • Proven track record of operator development and passion for building high-output, cross-functional teams.
  • Strong technical acumen and hands-on experience with tools such as Google Analytics, Optimizely, Looker, etc.
  • Strong presentation skills.

Compensation:

The estimated salary range for this position is $150,000 - $180,000 per year.

Benefits:

We offer a comprehensive benefits package, including medical, dental, vision, disability, life insurance, paid maternity and paternity leave, 401(k) matching, and more.



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