Chief Marketing Officer for Omnichannel Growth
3 weeks ago
Job Summary:
The Chief Marketing Officer will oversee omnichannel growth marketing and paid media, with an emphasis on customer acquisition. You will be responsible for building and executing a performance-based growth marketing plan, including overseeing the media budget.
Duties and Responsibilities:
- Manage all aspects of the customer acquisition process, including coordinating with external agencies, team recruiting, vendor/tool selection, and asset development.
- Drive growth strategy across all acquisition channels, with a focus on 3P and 1P product growth.
- Oversee investment valuation framework for annual marketing spend, rooted in LTV, driving efficiency in new customer acquisition and customer development.
- Set the strategy, analytical framework, and execution of customer acquisition and engagement methodology.
- Manage the paid marketing budget, continuously looking for optimizations and efficiencies.
- Partner with Creative to develop highly converting ad assets.
- Develop, execute, and manage testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels.
- Evaluate emerging media strategies and rebalance paid marketing channel allocations.
- In partnership with Brand and Retention Marketing teams, develop integrated marketing plans and programs that fuel customer discovery, interest, engagement, and retention.
- Collaborate with external partners to strategize, develop, and own retail distribution efforts.
- Maintain a firm grasp of the competitive landscape, market opportunities, and customer acquisition KPIs.
- Coordinate a data-informed testing plan to develop new lifecycle campaigns, optimize existing ones, and improve channel metrics.
Marketing Channel oversight:
- Performance Marketing: PLA, Paid Search, Affiliate, Paid Social.
- Brand Development: YouTube, Podcasts, Organic Search, TV, Influencers.
Requirements:
- 10-12 years of digital marketing experience across e-retail & DTC brands.
- Experience managing multi-functional in-house teams and external agencies.
- Highly analytical mindset with data-driven decision-making.
- Proven track record of operator development and passion for building high-output, cross-functional teams.
- Strong technical acumen and hands-on experience with tools such as Google Analytics, Optimizely, Looker, etc.
- Strong presentation skills.
Compensation:
The estimated salary range for this position is $150,000 - $180,000 per year.
Benefits:
We offer a comprehensive benefits package, including medical, dental, vision, disability, life insurance, paid maternity and paternity leave, 401(k) matching, and more.
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