Marketing and Brand Strategy Director
6 days ago
We are seeking a highly skilled Marketing Manager to join our team at LDG Development. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive growth and increase brand awareness.
About the RoleThis is an exciting opportunity to work with a leading affordable housing developer and contribute to our mission of providing quality living environments for individuals and families. The ideal candidate will have a proven track record of delivering successful marketing campaigns and a passion for staying up-to-date with industry trends.
In this role, you will work closely with cross-functional teams to create and implement marketing campaigns that align with our business objectives. You will be responsible for analyzing and reporting on campaign performance, identifying areas for improvement, and optimizing our marketing efforts accordingly.
Key Responsibilities- Develop and execute comprehensive marketing strategies that align with our business objectives.
- Create, maintain, and implement marketing campaigns across LDG affiliates, including online, email, social media, and direct mail channels.
- Collaborate with cross-functional teams to ensure effective campaign execution.
- Serve as the primary point of contact for all marketing needs from internal teams within your territory.
- Analyze and report on campaign performance to identify areas for improvement and optimize marketing efforts accordingly.
- Ensure adherence to brand guidelines and select marketing campaigns that align with our brand promise.
- Identify marketing opportunities and tactics to attract and retain residents.
- Draft and develop resources to support occupancy marketing, inbound marketing, and leasing needs, including advertisements, referral or concession campaigns, floor plans, etc.
- Bachelor's degree in Marketing, Business Administration, or related field.
- 3-5 years of experience in marketing, with a focus on multi-unit marketing and digital marketing.
- Proven track record of delivering successful marketing campaigns.
- Proficiency with comprehensive marketing and social media strategies.
- Excellent communication and leadership skills.
- Strong analytical and problem-solving skills.
- Experience with creative direction and design.
- Metric-driven marketing mind with an eye for creativity.
LDG Development is a leading affordable housing developer dedicated to providing quality living environments for individuals and families. We are committed to creating stable supporting living environments that allow individuals to thrive and accomplish their dreams in education, career paths, and more.
Salary Range$80,000 - $110,000 per year, depending on experience.
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