Digital Marketing Strategist

1 day ago


Oklahoma City, Oklahoma, United States Mathis Brothers Full time
Job Title: Digital Marketing Manager

We are seeking a highly skilled Digital Marketing Manager to join our team at Mathis Home. As a Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies to drive store traffic, online traffic, engagement, and conversion across various digital platforms.

Key Responsibilities:
  • Develop and execute digital marketing strategies to drive online traffic and engagement
  • Manage and optimize all digital marketing channels, including social media, email marketing, search engine marketing (SEM), search engine optimization (SEO), content marketing, and display advertising
  • Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
  • Analyze and report on the performance of digital marketing campaigns and assess against goals (ROI and KPIs)
  • Identify trends and insights and optimize spend and performance based on the insights
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Assist and work with others in marketing to develop content and distribution strategies across digital channels
  • Stay up-to-date with the latest digital marketing trends and technologies to ensure our strategies remain competitive and innovative
  • Manage relationships with external agencies and vendors to execute campaigns and projects
  • Oversee and manage the digital marketing budget, ensuring efficient allocation of resources
Requirements:
  • Degree in Marketing, Business, Communications, or related field preferred
  • 5-10 years of proven experience in a digital marketing or related role
  • Strong knowledge of all digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and content marketing
  • Experience with digital marketing analytics tools (e.g., Google Analytics, SEMrush, HubSpot, etc.)
  • Proficiency in marketing automation and CRM tools
  • Excellent project management skills with the ability to manage multiple campaigns simultaneously
  • Strong analytical skills and data-driven thinking
  • Creative problem-solving skills with a passion for digital innovation
  • Strong communication skills, both written and verbal
  • Ability to work independently and as part of a team
  • Basic typing; ability to repetitively use arms, hands and fingers;
  • Ability to communicate effectively with team members
  • Positive attitude when working with customers
  • Knowledge of employment and safety procedures
  • Must be at least 21 years of age with a valid driver's license with no more than 2 moving violations or 1 chargeable accident within the past three years; knowledge of employment, merchandise handling, and safety procedures.
Work Environment:

Mathis Home promotes and maintains a drug-free work environment. Mathis Home is an Equal Opportunity Employer.



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