Marketing Communications Specialist
3 days ago
ClimateMaster is seeking a highly skilled Marketing PR and Branding Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive marketing communications strategy that aligns with our company's brand vision and goals.
Key Responsibilities:- Develop and implement multi-platform communications strategies and plans, including social media, demand generation, lead generation, public relations, website messaging, and internal and external communications.
- Collaborate with our in-house creative team and marketing product managers to develop marketing assets in support of new product launches and marketing events and programs.
- Work with our Director of Product Marketing & Channel Engagement, Digital Experience Strategist, agencies, and other key stakeholders to localize relevant messaging and campaigns to create assets for our channel partners and customers to use for local advertising and sales promotion outreach.
- Coordinate projects with external agency partners and vendors who support public relations, content creation, and messaging.
- Work with our Marketing Analyst and Sr. Marketing Systems & Solutions Manager to develop KPIs to track and analyze the performance of marketing campaigns and initiatives, and recommend data-driven solutions as needed.
- Proactively and consistently communicate status on projects to all levels of the organization for alignment and provide a single point of contact for large-scale projects.
- Develop regular cadence of outreach to sales, channel partners, and customers to keep them informed of marketing initiatives.
- Publish monthly PR updates.
- Build and leverage relationships with relevant media partners as part of PR and marketing tactical execution of strategy.
- Manage project details, budgets, and schedules for the creation of marketing campaign deliverables, ensuring high-quality results on-time and on-budget.
- Provide recommendations on marketing tools to support promotional projects (automation software, social media scheduling, etc.).
- Bachelor's degree in marketing, communications, journalism, or business administration or relevant experience.
- 3-5+ years of marketing experience that includes communications, public relations, product marketing, brand positioning, and lifecycle marketing experience.
- 2 years of relevant experience in the HVAC industry or B2B preferred but not required.
- Skilled with MS Office.
- Google Suite.
- Familiarity with MAP software such as HubSpot, Pardot, or Eloqua.
- Experience with content management systems (CMS).
- Proficiency in CRM software, such as MS Dynamics 365, Salesforce, and HubSpot.
- Google Ads Certification.
- Google Analytics Certification.
- HubSpot Content Marketing Certification.
- HubSpot Inbound and Email Marketing Certifications.
- Content Marketing Institute Certificate.
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