Consumer Marketing Manager
2 days ago
At Kids2, we are seeking a highly skilled Consumer Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing global product launch plans for our Kids2 portfolio of brands.
Key Responsibilities:
- Develop and manage cross-functional product marketing strategies and execution for respective products across consumer touchpoints
- Assist in developing go-to-market strategy including packaging and consumer-facing marketing communications and campaigns to effectively launch product to a global audience
- Ensure we achieve key milestones within our End To End process leading up to a product launch through a variety of communication channels including project management, communication briefs, content creation, creative reviews and digital shelf readiness
- In partnership with the category, social media, ecommerce, sales and sales planning, determine campaign success metrics. Measures and reports on product launch effectiveness and adapt future campaigns based on results
- Collaborate with internal Content, Creative, and Business Unit teams to develop creative assets and content including digital shelf content, advertising, social/community building, influencer marketing, PR and retail experiences
- Be keenly aware of competitive product launch strategies and tactics to insure our product go to market plan is strong
- Work with regional sales teams to understand regional / local needs to support product launches
Requirements:
- 3-5 years related experience
- Bachelor's Degree in Marketing, Business or a related area is required or equivalent experience
- Product launch experience
- Strong presentation skills for senior management and retailer presentations
- Strong organizational, analytical, and writing skills
What We Offer:
- Opportunity to work with a leading brand in the kids' industry
- Collaborative and dynamic work environment
- Competitive salary and benefits package
How to Apply:
Please submit your resume and cover letter to [insert contact information]. We look forward to hearing from you
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