Content Writer for Brand and Demand Generation

4 weeks ago


Charlotte, North Carolina, United States Crafted Full time
About the Role

Crafted is seeking a skilled Content Writer to join our Professional Services team. As a key contributor, you will develop content assets to support various mediums and author marketing materials, including blogs, articles, and advertising messaging.

Key Responsibilities
  • Collaborate with team leaders to determine campaign concepts and content direction.
  • Produce, edit, and deliver compelling content that meets brand guidelines and SEO best practices.
  • Author content for advertising campaigns and long-form copy, such as white papers and blogs.
  • Support interviews with subject matter experts and learn technical concepts to communicate effectively.
  • Ensure consistency and accuracy of written material across various formats.
  • Modify on-page content using SEO insights and collaborate with the SEO leader.
  • Implement and maintain guides, systems, and processes to drive efficiency and effectiveness.
Requirements
  • 3+ years of experience in effective content writing.
  • Excellent communication and problem-solving skills.
  • Experience achieving measurable business objectives with content.
  • Bachelor's degree in English, Journalism, Public Relations, or related communications field.
What We Offer
  • Competitive salary, health insurance, and benefits.
  • Paid time off for holidays, vacation, and personal days.

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