Senior Paid Search Strategist

1 week ago


Dallas, Texas, United States PMG Full time
About PMG
Proudly serving as a global independent marketing services and technology company, PMG empowers brands to unlock their potential through innovative solutions. Our team comprises over 900 employees globally, working with ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods across 85+ countries.

A Competitive Salary
$120,000 - $150,000 per year, based on experience, plus a generous benefits package that includes a 401(k) matching program, fertility benefits, pet insurance, lifestyle spending accounts, annual bonus, and volunteering opportunities.

Job Description
The Role
We are seeking an experienced Senior Paid Search Strategist to join our team at PMG. As the lead of our paid search efforts, you will be responsible for shaping strategies, guiding your team, and building strong relationships with our clients. Your expertise in managing paid search campaigns will drive measurable results and help our clients connect with their audiences in meaningful ways.

Responsibilities
  • Collaborate with internal teams to develop comprehensive paid search strategies.
  • Implement and manage paid search campaigns, leveraging industry-leading platforms like Google Ads and Microsoft Ads.
  • Analyze campaign data to inform optimization decisions and drive continuous improvement.
  • Develop and maintain strong relationships with clients, providing exceptional service and support.

Requirements
You'll need to bring at least 4+ years of experience in paid search, with a bachelor's degree or equivalent experience. Proficiency in tools like Google Ads, Microsoft Ads, and Google Analytics is a must. Advanced expertise in implementing advanced strategies, such as keyword expansion, audience segmentation, and bidding optimizations, will also be required. A proactive approach to integrating paid search strategies with broader marketing efforts is essential. In addition, a commitment to curiosity and adaptability, as well as a customer-focused mindset, will be crucial in this role.

What You Will Bring
  • Experience in managing paid search campaigns on platforms like Google Ads and Microsoft Ads.
  • Proficiency in data analysis, budget management, and reporting.
  • Advanced expertise in implementing advanced strategies.
  • Strong communication and collaboration skills.
  • A proactive approach to integration with broader marketing efforts.
  • A commitment to curiosity and adaptability.
  • A customer-focused mindset.


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