Analytics Strategy Manager
2 days ago
Mars Incorporated is seeking a talented Analytics Strategy Manager to join our team. This is a full-time opportunity based in Newark, NJ.
About the Role
You will work closely with stakeholders to develop and implement data-driven strategies that drive business growth and improve operational efficiency. Your responsibilities will include:
- Creating marketing measurement plans tailored to consumer data engagement, including assessing audience performance.
- Employing data visualization and reporting techniques to effectively communicate measurement results.
- Building attribution models that account for multi-device, multi-step consumer journeys.
- Identifying and assessing engagement points contributing to conversions.
Requirements and Qualifications
- Bachelor's Degree, or equivalent work experience.
- 4 years of experience in the fields of Analytics, Data Science, or Strategy demonstrating the ability to derive insights offering marketing solutions.
- Proficiency in data analytics software: SQL, Python, or R.
- Familiarity with digital marketing channels and tools.
Benefits and Compensation
Mars offers a comprehensive benefits package, including company bonus, best-in-class learning and development support, and more. The estimated salary for this position is around $95,000 - $115,000 per year, depending on experience and qualifications.
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