Director of Lifecycle Marketing

5 days ago

Charlotte, North Carolina, United States Renuity Full time
Job Title: Director of Lifecycle Marketing

Renuity is seeking a results-driven analytical Director of Lifecycle Marketing to lead the development and execution of an end-to-end marketing program designed to drive repeat and cross-sales across various communication channels, including phone, SMS, WhatsApp, email, and more.

Key Responsibilities:
  • Build and manage an end-to-end lifecycle marketing program for repeat customers utilizing various communication channels.
  • Drive cross-sales and repeat sales behavior for all previous single-purchase customers using current data to predict propensity to buy certain categories and when customers will enter the market to buy.
  • Conduct an RFP process to identify and select the best lifecycle marketing software available.
  • Integrate selected software with existing systems to build automated lifecycle flows across unrelated systems.
  • Design and implement a referral program to extract referrals from previous customers, employees, friends, family, and business relationships.
  • Leverage database tracking solution to easily track performance at the individual level over time and test various promotions and commissions to identify the best combinations to maximize sales and profitability.
  • Utilize database marketing and data analytics to drive successful strategies and measure program effectiveness.
  • Ensure the marketing program is aligned with business goals and objectives.
  • Work closely with business leaders to understand their needs and ensure marketing solutions effectively support business objectives.
  • Communicate effectively and build trust within the organization.
  • Identify and attract 'A' level talent to support the lifecycle marketing program.
  • Lead and manage team & KPIs to ensure high-performance and accountability.
Requirements:
  • Bachelor's degree in marketing, business, economics or a related field, or equivalent experience accepted.
  • Proven work experience in lifecycle marketings, CRMs, increasing count of purchases per customer or implementing successful referral programs.
  • In-depth knowledge of retention marketing channels.
  • Strong analytical skills and ability to interpret data to drive actionable insights and improvements.
  • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with affiliate partners.
  • Proficient in using analytics and reporting tools to measure campaign performance.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Creative thinking and problem-solving abilities.
  • Strong negotiation and contract management skills.
  • Exceptional leadership skills and the ability to hire and run high-performing teams.
About Renuity:

Renuity is a dynamic and innovative company that values collaboration, respect, diversity, shared values, and a passion for growth. We strive to instill and maintain these core values by being collaborative, innovative, principled, enthusiastic, and value-driven.

We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

  • Customer Lifecycle Strategist

    1 week ago

    Charlotte, North Carolina, United States Brightspeed Full time

    {"h1": "Customer Lifecycle Manager", "p": "At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South. Our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more...

  • Relationship Lifecycle Marketing Lead

    4 weeks ago

    Charlotte, North Carolina, United States Truist Full time

    Job DescriptionAbout the RoleWe are seeking a seasoned Marketing Lead to join our Digital Sales and Performance Marketing team at Truist. As a Relationship Lifecycle Marketing Lead, you will be responsible for developing cross-channel experiences that match clients to product solutions based on their relationship lifecycle stage.Key ResponsibilitiesDevelop...

  • Marketing Director

    2 weeks ago

    Charlotte, North Carolina, United States Armstrong McGuire Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Director to join our team at Armstrong McGuire. As a key member of our leadership team, you will be responsible for developing and executing marketing strategies that drive business growth and enhance our brand reputation.Key ResponsibilitiesDevelop and implement comprehensive marketing...

  • Marketing Director

    1 week ago

    Charlotte, North Carolina, United States Search Solution Group Full time

    Job Title: Marketing DirectorAs a Marketing Director at Search Solution Group, you will lead and manage the day-to-day marketing activities of our nationally branded company, focusing on maximizing profitability and building long-term customer relationships. Your primary goal will be to develop and implement marketing strategies to secure new corporate...

  • Marketing Director

    1 month ago

    Charlotte, North Carolina, United States Call Dad AC and Heating Full time

    Call Dad AC and Heating is a rapidly growing HVAC company with a unique approach to customer service. We believe in building lasting relationships based on trust, transparency, and a commitment to exceeding expectations. We're seeking a talented and driven Marketing Director to lead our marketing efforts and contribute to our continued success. You will play...

  • Marketing Director

    3 weeks ago

    Charlotte, North Carolina, United States Progressive AE Full time

    Marketing and Communications Director **About the Role** We are seeking a highly skilled Marketing and Communications Director to join our team at Progressive Companies. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive marketing strategy that aligns with our company's goals and...

  • Marketing Director

    3 weeks ago

    Charlotte, North Carolina, United States Call Dad AC and Heating Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our company's vision and goals.Key ResponsibilitiesMarketing Strategy Development:...

  • Director of Marketing and Communications

    4 weeks ago

    Charlotte, North Carolina, United States Armstrong McGuire Full time

    Job DescriptionAbout the Role:Aldersgate, a non-profit Continuing Care Senior Living Community, is seeking a highly skilled Director of Marketing and Communications to play a critical role in sharing the Aldersgate mission to celebrate and respect the value of each individual within an inclusive and vibrant community.Key Responsibilities:Marketing and...

  • Marketing Director

    2 weeks ago

    Charlotte, North Carolina, United States Catapult Full time

    About CatapultCatapult is a leading engineering firm that has established itself as a trusted partner in the federal/military, municipal/local government, and healthcare markets. With a strong presence in the industry, we have designed projects ranging from $75,000 to $1B, utilizing the latest technology and innovations in engineering.Our company culture is...

  • Digital Marketing Director

    5 days ago

    Charlotte, North Carolina, United States Discovery Communications Full time

    Job Title: Digital Marketing DirectorWe are seeking a highly skilled Digital Marketing Director to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive lead generation and revenue growth.Key Responsibilities:Develop and implement digital...

  • Market Sales Director

    4 weeks ago

    Charlotte, North Carolina, United States Bimbo Bakeries Full time

    Job DescriptionJob Title: Market Sales DirectorJob Summary:We are seeking a highly motivated and experienced Market Sales Director to join our team at Bimbo Bakeries USA. As a Market Sales Director, you will be responsible for leading the execution of Direct Store Delivery Excellence (DSDE) best practices in the market to achieve sales objectives and grow...

  • Marketing Director

    4 weeks ago

    Charlotte, North Carolina, United States BNI Full time

    About BNIBNI is a leading business networking organization that helps entrepreneurs and business leaders connect and grow their businesses. With a strong focus on building relationships and driving commerce, BNI provides a unique platform for members to share knowledge, resources, and expertise.Job SummaryWe are seeking a highly skilled and experienced...

  • Digital Marketing Director

    1 week ago

    Charlotte, North Carolina, United States Excel Medical Full time

    Job Title: Director of Digital MarketingExcel Medical is a pioneering telehealth company specializing in Hormone Replacement Therapy for men and women. We pride ourselves on our evidence-based approach that delivers life-improving results to our patients.Job Overview:We are seeking an experienced Director of Digital Marketing to develop, implement, and...

  • Senior Marketing Director

    3 days ago

    Charlotte, North Carolina, United States Discovery Senior Living Full time

    Job Title: Senior Marketing DirectorDiscovery Senior Living is seeking a seasoned Senior Marketing Director to lead our marketing efforts in the Eastern US. As a key member of our team, you will be responsible for developing and executing strategic marketing plans to drive lead generation and conversion.Key Responsibilities:Collaborate with our marketing...

  • Senior Marketing Director

    2 weeks ago

    Charlotte, North Carolina, United States Discovery Senior Living Full time

    Job Title: Senior Marketing DirectorDiscovery Senior Living is seeking a highly skilled Senior Marketing Director to lead our marketing efforts in the Eastern US. As a key member of our team, you will be responsible for developing and executing marketing strategies to drive lead generation and conversion.Key Responsibilities:Collaborate with DSL Marketing...

  • Marketing Director

    1 week ago

    Charlotte, North Carolina, United States Royal Change Full time

    About Royal ChangeRoyal Change is a dynamic digital fitness, nutrition, and apparel company led by Sydney and Dustin Houdyshell. We are one of the world's most recognized fitness media brands, producing thousands of workouts, building a global membership community, and launching a successful apparel line.Why Work with Us?We are passionate about empowering...

  • Digital Experience Director

    1 week ago

    Charlotte, North Carolina, United States Red Ventures Full time

    Director, Consumer ExperienceWe are seeking a seasoned leader to join our team as a Director, Consumer Experience. This role will be responsible for leading the vision of our website and products, driving user experience, and developing informed points of view to measure the success of our site strategy.Key Responsibilities:Lead a team of analysts and...

  • Director of Growth Marketing

    1 week ago

    Charlotte, North Carolina, United States Veralto Full time

    About the RoleThe Director of Growth Marketing will be responsible for developing and executing a comprehensive growth marketing strategy to drive business growth and customer acquisition. This role will lead a team of marketing professionals and collaborate with cross-functional teams to identify and capitalize on new opportunities.Key...

  • Director of Marketing Strategy

    2 weeks ago

    Charlotte, North Carolina, United States Ascensus Full time

    Job SummaryThe Director of Marketing Strategy will play a pivotal role in shaping our marketing strategy, establishing our brand presence, and driving the success of our ABLE savings plans in the market. This role requires a strong ownership mentality, autonomous management of outreach and messaging strategies, and regular interactions with clients, division...

  • Director of Wind and Solar Development

    5 days ago

    Charlotte, North Carolina, United States Peregrine Search Solutions Full time

    Job OverviewPeregrine Search Solutions is seeking a highly skilled and experienced Associate Director of Development for Wind to join our team. This dynamic position demands a strategic thinker with a proven track record in the renewable energy industry.The successful candidate will lead existing development initiatives while actively identifying and...