Global Event Strategist

3 days ago

New York, New York, United States Workato Full time

Workato, a leader in enterprise orchestration, is seeking an experienced Senior Strategic Events Manager to deliver high-impact experiences that align with its brand and organizational goals.

This role involves planning, organizing, and executing events such as product launches, thought leadership conferences, Workato's flagship annual conference, and regional city tours. The successful candidate will craft unique regional experiences that drive engagement, enhance brand awareness, and generate new business opportunities.

About Workato

As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today's fast-changing world.

Why Choose Us

We believe in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

Responsibilities

The Senior Strategic Events Manager will be responsible for:

  • Developing, strategizing, and leading Workato's high-impact events, including major conferences, product launches, and the flagship Workato customer conference.
  • Expanding the Workato customer conference globally, adapting and scaling it to suit regional needs.
  • Driving community building through events that foster long-term customer relationships and active engagement.
Requirements

To succeed in this role, you will need:

  • 8+ years in marketing, with a minimum of 3 years in a leadership role overseeing global events, executive programs, or community management.
  • Background in B2B, ideally within the cloud, enterprise SaaS, or software industry, focusing on IT audiences.
  • Proven record of executing customer conferences across diverse geographies and languages.
  • Willingness to travel up to 30% locally and internationally for event oversight and team collaboration.
  • Proficiency in platforms Marketing automation platform (e.g. Marketo), CRM systems (e.g: Salesforce) and event platforms (e.g. Bizzabo, Cvent, Zoom webinar etc.).

For this role, the estimated salary range is $135,000 - $165,000 plus variable, benefits, perks, and equity. If you're based in New York City, this may apply.

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