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Marketing and Sales Coordinator

2 months ago

Madison, Wisconsin, United States The Ticketing Business Full time
About The Ticketing Business

We are a leading agency that specializes in delivering innovative solutions for legendary brands. Our 360-degree service solution brings together Global Planning, Global Sales, and Hospitality to ensure success across our six verticals, including professional sports, collegiate, attractions, entertainment, international, and conventions.

Our intellectual property is our people, and our expertise drives our passion for creating solutions for our partners. With over 300 years of experience in sales and sponsorship, analytics and valuation, hospitality and operations, we know what it takes to succeed.

About The Project

We have been selected to assist the University of Wisconsin in the marketing and development of Camp Randall's south end zone renovation. This project will provide new premium seating options and Legends will oversee and manage various areas within Wisconsin Athletics, Development and Marketing department.

Our goal is to drive revenue through premium seating offerings, athletic ticketing, annual athletic donations, and grow the overall connectivity and engagement with Badger fans.

The Role

The Marketing and Sales Coordinator will assist in the creation and distribution of digital and email marketing campaigns, identify and capture engaging content across all 23 Wisconsin Athletics Varsity sports and 800+ student athletes.

Responsibilities include:

  • Assist in the creation, execution, and distribution of digital content and graphics working in conjunction with Wisconsin Athletics Marketing.
  • Assist in the creation, execution, and distribution of all sales and marketing materials for Wisconsin Athletics ticket offerings, donation solicitations, events, communications, and experiences.
  • Work with other areas within Wisconsin Athletics to seek out compelling stories and content to share with Wisconsin Athletics supporters.
  • Generate prospect lists and manage in Sales Force and Excel spreadsheets.
  • Greet guests and prospective clients at events and on-campus appointments.
  • Researches and makes team aware of community initiatives that could tie into marketing efforts.
  • Track and communicate daily, weekly and monthly success and impact of marketing campaigns.
  • Maintain scheduling of Sales Center and other meeting areas.
  • Assist the Sales team in the execution of the sales process, including but not limited to the creation and execution of all sales materials, contracts, scheduling, commissions and bonuses.
  • Perform additional office management duties including but not limited to budgets, invoicing, expense tracking, billing, supplies, and any other duties as directed by the General Manager.
  • Track and communicate daily, weekly and monthly sales numbers, inventory, projections, goals and contests.
Qualifications

Bachelor's Degree or equivalent in a related area of study required.

2-3 years experience (sports or hotel industry preferred).

Proficient in Adobe Creative Suite and Adobe Campaign email platform.

Proficient in Microsoft Office, with a focus on Word, Excel and PowerPoint.

Knowledge of Paciolan ticketing system and Sales Force is a plus.

Experience in photography or video editing is a plus.

Experience in social media marketing is a plus.

Desire to think outside the box generating new and innovative content and tell the story of Wisconsin Athletics in a dynamic way.

Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels both internally and externally.

Candidate should possess excellent time management and organizational skills.

Ability to simultaneously manage a high level of detail across multiple projects.

Ability to work in a team-oriented environment.

Candidate must have a strong work ethic and a desire to build a career in professional sports.