Creative Branding Expert

7 days ago

Huntingdon, Pennsylvania, United States InsideHigherEd Full time
Job Summary

InsideHigherEd is seeking a highly skilled Graphic Designer to join our team. As a Graphic Designer, you will play a pivotal role in crafting compelling, accessible, and dynamic designs that strengthen our institution's brand and contribute to our mission and strategic goals.

Key Responsibilities
  • Define and execute InsideHigherEd's brand strategy through visually engaging design solutions for print, promotional, social media, and digital materials.
  • Design materials for various projects, including social campaigns, events, and branding collateral.
  • Apply and maintain InsideHigherEd brand style guide, ensuring alignment in logo usage, typography, illustrative elements, and more.
  • Educate and train college employees on college brand guidelines and best practices in design.
  • Collaborate with college stakeholders to plan design projects, review creative briefs, and manage process from concept to completion.
  • Present creative concepts to marketing and communications team and campus stakeholders, as needed.
  • Organize and utilize photography assets in Photo Shelter, the college's photo management system, and assist or direct photo shoots as needed for design projects.
  • Develop production calendars and deadlines for assigned projects.
  • Monitor the publications budget and maintain project records for financial accountability.
  • Make proactive recommendations to streamline creative processes and enhance efficiency.
  • Prepare vendor bid specifications, including paper selection, bindery, delivery, and quantities.
  • Support, train, and mentor student assistants in graphic design tasks, as needed.
  • Participate in campus events to plan future design initiatives and build stakeholder relationships.
  • Stay informed about creative marketing and design trends and best practices in higher education to keep work at the forefront of the industry.
Requirements
  • Bachelor's degree in graphic design or equivalent combination of education and professional work experience.
  • Three years' experience designing print and digital publications in an agency or in-house environment.
  • Professional portfolio demonstrating proficiency in graphic design, typography, and branding work.
  • Demonstrated excellence in design, creative thinking, problem solving, and visual storytelling.
  • Proficiency in Adobe Creative Suite and other core graphic design software tools.
  • In-depth knowledge with various publication methods (offset, web, digital) and techniques, types of paper stocks, coatings, and inks.
  • Strong skills in typography, color theory, print, and digital layout.
  • Working knowledge of illustration fundamentals, including sketching and digital techniques.
  • Strong communication and interpersonal skills with the ability to collaborate effectively with diverse stakeholders, foster creative collaboration, and strengthen the InsideHigherEd brand.
  • Exceptional organizational ability to prioritize tasks and manage multiple projects under tight deadlines, demonstrating flexibility to adapt to project demands and seek assistance when needed.
  • Self-motivated with the ability to take ownership of creative projects.
  • Comfortable working in a collaborative, feedback-driven environment with multiple stakeholders.
  • Familiarity with project management software such as Wrike.

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