Marketing Communications Specialist

2 weeks ago

Newport Beach, California, United States BENEV Company Inc Full time
Marketing Communications Manager for Aesthetic Injectables

Benev Company Inc is seeking a highly skilled Marketing Communications Manager to join our team and play a crucial role in shaping and executing the marketing communications strategy for Letybo, our new aesthetic neurotoxin.

Key Responsibilities:
  • Develop and Execute Marketing Communications Plan: Create and implement a comprehensive marketing communications plan to support the launch and ongoing promotion of Letybo, ensuring alignment with Benev's overall brand strategy and messaging.
  • Content Creation: Produce high-quality content, including sales collateral, email campaigns, social media posts, press releases, website content, and digital marketing assets that resonate with both healthcare providers and consumers.
  • Brand Consistency: Ensure all communications are consistent with the brand's voice, positioning, and visual guidelines, ensuring uniform messaging across all platforms and materials.
  • Digital Marketing: Manage the development and execution of digital marketing campaigns, including social media, SEO, PPC, and email marketing, to drive engagement, lead generation, and brand visibility.
  • In-Practice Marketing Support: Develop patient-facing marketing materials (brochures, posters, digital assets) for aesthetic practices to educate patients about Letybo's benefits and increase in-practice conversions.
  • KOL & PR Engagement: Collaborate with Key Opinion Leaders (KOLs) and influencers to create and promote educational content, drive media engagement, and support product advocacy.
  • Event Marketing: Support the planning and execution of marketing initiatives at trade shows, industry conferences, and regional events, ensuring cohesive messaging and impactful product presentations.
  • PRC Process Management: Work closely with the legal and regulatory teams to ensure all marketing communications adhere to FDA guidelines, industry regulations, and company policies, including on-label promotion requirements.
  • Metrics & Reporting: Track the performance of marketing communications campaigns and provide regular reports to leadership on KPIs such as engagement, lead generation, conversions, and ROI.
  • Cross-Functional Collaboration: Work closely with the sales, product, and training teams to ensure marketing materials align with sales goals, product updates, and training initiatives.
Qualifications:
  • Experience: Minimum of 5 years of experience in marketing communications, preferably in the aesthetics, pharmaceutical, or medical device industries.
  • Content Development: Proven ability to create compelling, results-driven content for a range of channels including digital, print, and in-person marketing.
  • Brand & Messaging Expertise: Strong understanding of brand positioning and experience developing marketing strategies that effectively differentiate products in a competitive market.
  • Regulatory Compliance: Experience working in a regulated industry with an understanding of FDA guidelines and compliance for marketing materials.
  • Digital Marketing Skills: Proficiency in managing digital campaigns, SEO, PPC, and social media strategies to drive customer engagement and product awareness.
  • Event Marketing: Experience supporting trade shows, conferences, and in-practice marketing efforts, including the development of marketing collateral and booth design.
  • Project Management: Strong organizational skills with the ability to manage multiple projects and timelines while maintaining attention to detail and ensuring timely delivery.
  • Communication & Collaboration: Excellent written and verbal communication skills, with a strong ability to work cross-functionally and lead collaborative initiatives.
  • Technology Proficiency: Experience with marketing automation tools, CRM platforms, and analytics tools is preferred.
  • Travel: Willingness to travel up to 30% to support marketing initiatives and events.
Compensation:
  • Base Salary: Competitive, commensurate with experience and industry standards.
  • 401(k) Plan: Participation in the company's 401(k) savings plan.
  • Health Insurance: Comprehensive health insurance coverage provided.

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