Digital Marketing Strategist

3 weeks ago

Los Angeles, California, United States Behr Process Corporation Full time

Job Title: Digital Marketing Manager

Job Summary:

We are seeking a highly skilled Digital Marketing Manager to join our team at Behr Paint Company. The successful candidate will be responsible for directing digital marketing initiatives for our Pro (US) business unit, partnering with the Sr. Digital Marketing Manager to implement digital and CRM initiatives, and analyzing metrics to develop strategies that improve customer experience, increase engagement and conversion, and foster brand loyalty.

Key Responsibilities:

  • Website Development and Maintenance:
    • Plan, develop, and execute user experience strategies to support US Pro campaign initiatives, streamline the Pro customer experience, and drive towards conversion and purchase.
    • Collaborate cross-functionally with Creative Services, IT/QA, Pro Brand Marketing, Pro Sales, Product Marketing, and other teams to implement website enhancements and improvements.
    • Take ownership of web development initiatives, gain alignment on functional requirements, design, and UX/UI, establish the project timeline, lead the IT development cycle from kick-off through launch, proactively address questions and defects, manage post-launch issues.
    • Take appropriate action on website defects/issues reported by external customers, Pro Sales, and other internal teams.
    • Partner with the Sr. Manager, Digital Analytics to provide detailed reporting and analytics.
  • CRM Program Management:
    • Conceptualize, strategize, and execute CRM initiatives in support of the US Pro business's campaigns.
    • Work with Content Manager to compose, edit, and proof email copy.
    • Work with Content Manager to compose and formulate SMS/MMS messaging copy.
    • Partner with cross-functional teams (IT, Salesforce, Pro Sales, Product Marketing, and other) and external agencies to align on CRM support for their outreach initiatives in support of the Pro business.
    • Create and take ownership of the promotional/communications calendar.
    • Collaborate with the Sr. Manager, Digital Analytics to provide detailed reporting and analytics.
    • Based on data outcomes, propose and develop CRM tactics and campaigns to increase subscriptions, engagement, and conversion.
  • Project & Vendor Management:
    • Proactively lead all Digital Marketing campaigns for US Pro business from inception through launch.
    • Create and manage development timelines to align expectations and prioritize efforts with our business partners.
    • Manage Vendor Partners, provide direction as it relates to assigned projects.
    • Create and manage POs, process invoices.

Requirements:

  • 4-year Bachelor's degree in Marketing, Digital Media, Advertising, Communications, or related field required.
  • 3-5+ years' work experience in B2B digital marketing and CRM programs, including project management experience required.
  • Experience in Salesforce Marketing Cloud preferred.
  • Excellent copywriting and proofing preferred.
  • Experience in HTML preferred.
  • Knowledge of Adobe Creative Suite preferred.

What We Offer:

  • Competitive pay and bonus opportunities.
  • Accrue 15 paid days off the first year.
  • 401(k) retirement plan with 4% match.
  • Competitive health plans for individuals and families.

About Us:

Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation, and application products for do-it-yourselfers and professionals in the United States, Canada, Mexico, China, and Chile. We are dedicated to meeting the project needs of DIYers, professionals, architects, and designers with an unwavering commitment to quality, innovation, and value.

Equal Opportunity Employer:

Behr Paint Company is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight, or any other such characteristic protected by federal, state, or local law.

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