Marketing Coordinator

2 weeks ago

Baton Rouge LA USA, United States ASM Global Full time
Job Summary

Solicit venue sponsorships, group sales, and special event opportunities to drive revenue growth and expand customer base. Maintain accurate records and tracking systems to ensure seamless execution of sales and marketing initiatives.

Key Responsibilities
  • Solicit venue sponsorships, group sales, and special event opportunities to drive revenue growth and expand customer base.
  • Maintain accurate records and tracking systems to ensure seamless execution of sales and marketing initiatives.
  • Develop and distribute "Return on Investment Report" for all venue sponsors to demonstrate value and drive future sales.
  • Provide regular updates to Sales and Marketing Manager and General Manager on sales progress and customer engagement.
  • Prepare sponsorship and advertisement proposals as needed to secure new business opportunities.
  • Conduct "cold calls", receive referrals, and follow up on all existing clients to identify new sales opportunities and upsell existing clients.
  • Maintain database and tracking system of current and potential sponsors to ensure accurate records and seamless execution of sales and marketing initiatives.
  • Ensure all executed copies of contracts are placed on the shared drive and hard copy retained in master file.
  • Assist in coordinating the annual River Center Sponsored Event to drive revenue growth and expand customer base.
  • Secure booths, sponsors, and restaurants – if applicable – to enhance event experience and drive revenue growth.
  • Ensure all sales and marketing materials are updated to reflect current sales and marketing initiatives.
  • Maintain spreadsheet for budget to ensure accurate financial tracking and reporting.
  • Send out all surveys to patrons after all ticketed events to gather feedback and improve sales and marketing initiatives.
  • Maintain and work with Nederlander National Markets on annual Broadway subscribers to drive revenue growth and expand customer base.
  • Mail out subscription renewals to ensure seamless execution of sales and marketing initiatives.
  • Take renewal/new subscriber orders over the phone to drive revenue growth and expand customer base.
  • Upgrade patrons when available to drive revenue growth and expand customer base.
  • Mail out season tickets to ensure seamless execution of sales and marketing initiatives.
  • Group sales to drive revenue growth and expand customer base.
  • Cold call groups & local businesses to offer group rates and grow group sales database.
  • Manage School/Daycare database to drive revenue growth and expand customer base.
  • Mail out flyers to database to drive revenue growth and expand customer base.
  • Take orders over the phone to drive revenue growth and expand customer base.
  • Cold call schools and daycares to offer group rates and grow group sales database.
  • Assist Manager in developing Marketing Plans, which include grassroots initiatives, social media, and eblasts to drive revenue growth and expand customer base.
  • Coordinate confirmed event announce, presale and onsale schedule by localizing artwork as needed, scheduling content for social media and eblasts, etc.
  • Help implement and maintain outreach to major organizations within the community to grow databases.
  • Curate unique and captivating content for monthly social media calendar to drive revenue growth and expand customer base.
Requirements
  • Work independently, exercising judgment and initiative with minimal supervision.
  • Experience in cold calls, prospecting, maintaining client relations and salesmanship.
  • Maintain an effective working relationship with employees and others encountered through the course of employment.
  • Work effectively under pressure and/or stringent schedule and produce accurate results in a fast-paced environment.
  • Organize and prioritize work to meet deadlines. Remain flexible and adjust to situations as they occur.
  • Follow oral and written instructions and communicate effectively with others in both oral and written form.
  • Operate standard office equipment and personal computer(s) using MS Windows, MS Excel, MS Outlook, MS Word, MS PowerPoint Adobe Photoshop, and Adobe Illustrator.
Working Conditions

Requires ability to work flexible hours, including nights, weekends, and holidays, in addition to normal business hours. Physical requirements include feel and reach with hands and arms, walking, stooping, lifting up to 50 lbs. and standing for extended periods of time.

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