Digital Advertising Strategist
3 weeks ago
We are seeking a highly skilled Creative Strategist to join our team at Alpha Lion, a leading sports nutrition company. As a key member of our creative department, you will play a critical role in developing innovative ad campaigns that drive growth and exceed performance targets.
With a strong background in digital advertising and performance marketing, you will leverage your expertise to craft high-impact static and video ads that resonate with our target audience. Your ability to innovate, collaborate cross-functionally, and optimize creative strategies based on performance analytics is essential to achieving our growth objectives.
The ideal candidate will have at least 5 years of experience in creative strategy, with a proven track record of developing successful ad campaigns. You will be responsible for conducting research on consumer trends, building customer personas, and presenting new creative angles during weekly ideation calls. Additionally, you will work closely with production, post-production, and performance marketing teams to ensure seamless communication and alignment during campaign development.
Key Responsibilities:
- Develop and refine creative strategies based on data-driven insights and consumer trends
- Create high-impact static and video ads that achieve performance targets such as ROAS
- Collaborate with cross-functional teams to ensure effective campaign execution
- Analyze campaign performance and refine creative assets accordingly
- Evaluate and refine creative processes to enhance efficiency and workflow
Requirements:
- At least 5 years of experience in creative strategy with a strong background in digital advertising and performance marketing
- Proven expertise in developing successful ad campaigns with a focus on ROAS
- Strong understanding of consumer psychology and data-driven creative processes
- Excellent collaboration and communication skills
- Ability to manage creative processes efficiently and adapt to changing priorities
What We Offer:
- A competitive estimated salary of $120,000 per year
- Monthly Employee Product Stipend
- 120 hours PTO per year
- PTO on your birthday and PTO for quality life events
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