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Paid Media Director
2 months ago
We are seeking a highly skilled Paid Media Director to join our team at SERVPRO Industries Inc. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive paid media strategies that drive growth and improved efficiency.
Key Responsibilities- Develop and execute paid media strategies across multiple channels, including paid search, display, social media, and local search advertising.
- Lead the development of data-driven insights and recommendations to inform future strategy and optimize campaign performance.
- Audit campaign structure, parameters, and reporting to identify opportunities for improvement and inform future strategy.
- Collaborate with cross-functional teams to ensure alignment and drive business results.
- Present performance reports and insights to leadership in a clear and compelling manner, demonstrating the value of paid media and providing actionable recommendations for improvement.
- 8 years of digital media planning, buying, and management experience in progressive levels of responsibility.
- Prior experience in a senior role within a web and/or Demand Generation team, with a proven track record of success driving growth and efficiency.
- Proven work experience managing a team of direct reports, agencies, and contractors, with a demonstrated ability to mentor and develop direct reports into more senior roles.
- Experimentation experience to design multivariate tests, synthesize test results, and build frameworks to make data-informed decisions.
- Proficiency with data visualization tools such as Looker Studio and Tableau for data analysis, monitoring, and presentation.
- Strong cross-functional leadership skills and the ability to rally teams from across large organizations around clear objectives and key results.
- Effective communication and interpersonal skills.
- Proficient in complex analytical problem-solving.
- Thrive in a fast-paced and dynamic environment.
- Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.
- Ability to travel 10% of the time.
For over 50 years, SERVPRO has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. Our 2,200+ individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.
SERVPRO is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.
