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Media Planning Supervisor

2 months ago

Chicago, Illinois, United States Starcom Full time
Job Overview

Company Overview:
Starcom is a renowned global leader in communications planning and media strategy, with a legacy spanning over 80 years. Our agency is built on the foundational belief that people are at the heart of everything we do. Each day, we leverage the transformative capabilities of data and technology to inspire and advance both individuals and businesses. With a diverse team of over 7,000 professionals across more than 100 locations worldwide, we collaborate with some of the most prestigious brands and marketers, including notable names like Bank of America, Best Buy, and McDonald's.

Role Responsibilities:

What You Will Be Responsible For:
As a Media Planning Supervisor, your primary focus will be on delivering exceptional service to clients through the development, execution, and oversight of comprehensive media strategies. Your goal will be to identify optimal investment opportunities across various platforms to enhance client outreach to targeted demographics.

The ideal candidate will possess strong analytical skills and a collaborative spirit, thriving in a data-driven environment. You will play a key role in strategic planning activities, which include:

  • Overseeing planning initiatives and working closely with multiple teams to implement strategies across diverse channels such as digital, television, audio, social media, and programmatic advertising.
  • Crafting audience strategies by utilizing a wide array of data sources (first-party, second-party, and third-party) while staying attuned to evolving audience trends in the digital space.
  • Managing the development of tactical plans, recommendations, and negotiations for your assigned channels.
  • Building and nurturing relationships with essential stakeholders, including clients, internal teams, and leadership.
  • Leading strategic planning efforts encompassing deck creation, budget management, and audience development.
  • Analyzing data to guide investment decisions and channel allocation.
  • Establishing guidelines and budget distributions.
  • Overseeing daily campaign execution to ensure alignment with key performance indicators (KPIs).
  • Contributing to the development of strategic approaches and experience design by providing actionable channel insights based on historical performance and market opportunities.
  • Mentoring and managing Associates and Senior Associates.
Candidate Qualifications:

What We Are Looking For:

  • A Bachelor’s degree or higher in marketing, advertising, business, or a related field.
  • A minimum of 3 years of experience in media planning across various channels.
  • Strong background in digital media is preferred.
  • A resourceful, inquisitive, and driven individual capable of working both independently and collaboratively.
  • Excellent organizational, communication, and time-management abilities.
  • Detail-oriented with the capacity to juggle multiple tasks and meet deadlines in a dynamic environment.
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Experience with media systems/platforms (Kantar, MOAT, Prisma, ComScore) is a plus.
Additional Information:

Equal Opportunity Employer:
Starcom is committed to fostering a diverse and inclusive workplace. Our employment decisions are made without regard to race, color, ethnicity, religion, gender, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.

Employee Benefits:
We offer a comprehensive benefits package designed to support our employees' well-being, including:

  • Paid Family Care for parents and caregivers.
  • Financial support for Adoption, Surrogacy, and Fertility.
  • Assistance for pet adoption.
  • Employee Assistance Programs and wellness reimbursements.
  • Tuition Assistance.
  • Flexible Paid Time Off policies.
  • Matching Gifts programs.
  • Flexible working arrangements.
  • Opportunities to work remotely for part of the year.

Our benefits offerings are reviewed annually and are subject to the terms of applicable plan documents.