Regional Marketing Specialist

2 weeks ago

Manchester, New Hampshire, United States LGC Group Full time

About the Role

The Regional Marketing Specialist for AMER will play a key role in developing and implementing the annual marketing plan for the region, working closely with global marketing, end-market technical teams, and the regional commercial team.

Key Responsibilities

  • Develop and implement the annual marketing plan for the AMER region, in coordination with global marketing and regional commercial teams.
  • Maintain a working understanding of LGC's product offerings across all market segments, including Pharmaceuticals, Environmental, Food, Forensics, Cannabis & Industrial.
  • Use LGC's tools and processes to manage campaigns, monitor campaign analytics, and support global marketing in an accurate and timely manner.
  • Work with external agencies and vendors to develop assets, review and recommend improvements to media plans for the region.
  • Consolidate and distill VoC insights into relevant and actionable insights, working with commercial teams.
  • Support market research and analysis, including identifying target markets, monitoring market trends and the competitive environment, projecting market potential and product penetration opportunities.
  • Increase awareness of the LGC Standards brands by supporting the organization and attendance of exhibitions, seminars, and other events, setting appropriate and measurable objectives.

Requirements

  • Marketing or equivalent business degree or professional qualification.
  • Interest in chemistry, physics, biochemistry, or biology preferred.
  • Must have 5+ years of prior overall marketing experience, including market research, the development of advertising and promotional campaigns.
  • Experience in marketing technical products used in research laboratories is preferred.
  • Able to read and interpret technical documents and cast them in a customer and business end-user friendly light.
  • Salesforce experience an advantage.
  • Market Knowledge: competitive landscape, positioning, and industry trends.
  • Product Knowledge: value propositions, solution development.
  • Strong ability to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment.
  • Willing to travel within AMER region and to APAC and Europe as required.

About LGC

LGC is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments.

Our Values

  • PASSION
  • CURIOSITY
  • INTEGRITY
  • BRILLIANCE
  • RESPECT

Equal Opportunities

LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or maternity, religion, or belief.

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