Global Head of Search Engine Marketing
4 weeks ago
We are seeking a seasoned professional to lead our Google advertising initiatives and drive strategic search engine marketing efforts. This critically important executive-level position is pivotal to enhancing our online visibility, optimizing Google ad campaigns, and maximizing ROI through effective search engine marketing strategies.
- The ideal candidate possesses demonstrated expertise in creating and executing effective search engine marketing strategies aimed at boosting website traffic, enhancing conversion rates, and optimizing ROI.
- They should be a Google expert with in-depth knowledge of retail and e-commerce industry trends and practices, with a significant history of success.
Responsibilities:
- Develop and execute a comprehensive search engine marketing strategy aligned with the company's business objectives.
- Provide strategic direction, offering mentorship and guidance to achieve key performance indicators (KPIs) and business goals.
- Stay abreast of industry trends, algorithm updates, and best practices to maintain the company's competitive edge in search engine marketing.
- Manage and optimize Google Ads campaigns across Search, Display, Shopping, and Video to drive quality traffic and conversions.
- Allocate and monitor the search engine marketing budget effectively to ensure maximum ROI.
- Implement strategies to enhance ad quality scores, click-through rates, and conversion rates based on performance analysis.
- Utilize analytics tools to track search engine marketing performance metrics and provide actionable insights for continuous improvement.
- Partner with marketing, content, and product teams to integrate search engine marketing strategies into broader marketing initiatives and product launches.
- Utilize analytics platforms to measure and report on search engine marketing effectiveness, presenting findings and recommendations to senior leadership.
- Continuously refine search engine marketing strategies based on performance data to achieve improved outcomes.
Qualifications:
- BS or BA undergraduate degree in Marketing, Business, or a related field; advanced degree preferred.
- 10+ years of firsthand experience in search engine marketing, and digital marketing, with significant tenure in a retail and e-commerce environment.
- Proven history of managing large-scale Google advertising campaigns with substantial budgets.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Exceptional leadership abilities with a demonstrated capacity to manage and inspire teams.
- Expertise in Google Analytics, Google Ads, and SEO tools such as SEMrush, Ahrefs, or Moz.
- Excellent communication and presentation skills, with the ability to convey complex search engine marketing strategies to diverse audiences.
- Deep understanding of search engine algorithms, ranking factors, and search engine marketing best practices.
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