Global Head of Search Engine Marketing

4 weeks ago


Brooklyn, New York, United States Solomon Page Full time

We are seeking a seasoned professional to lead our Google advertising initiatives and drive strategic search engine marketing efforts. This critically important executive-level position is pivotal to enhancing our online visibility, optimizing Google ad campaigns, and maximizing ROI through effective search engine marketing strategies.

  • The ideal candidate possesses demonstrated expertise in creating and executing effective search engine marketing strategies aimed at boosting website traffic, enhancing conversion rates, and optimizing ROI.
  • They should be a Google expert with in-depth knowledge of retail and e-commerce industry trends and practices, with a significant history of success.

Responsibilities:

  • Develop and execute a comprehensive search engine marketing strategy aligned with the company's business objectives.
  • Provide strategic direction, offering mentorship and guidance to achieve key performance indicators (KPIs) and business goals.
  • Stay abreast of industry trends, algorithm updates, and best practices to maintain the company's competitive edge in search engine marketing.
  • Manage and optimize Google Ads campaigns across Search, Display, Shopping, and Video to drive quality traffic and conversions.
  • Allocate and monitor the search engine marketing budget effectively to ensure maximum ROI.
  • Implement strategies to enhance ad quality scores, click-through rates, and conversion rates based on performance analysis.
  • Utilize analytics tools to track search engine marketing performance metrics and provide actionable insights for continuous improvement.
  • Partner with marketing, content, and product teams to integrate search engine marketing strategies into broader marketing initiatives and product launches.
  • Utilize analytics platforms to measure and report on search engine marketing effectiveness, presenting findings and recommendations to senior leadership.
  • Continuously refine search engine marketing strategies based on performance data to achieve improved outcomes.

Qualifications:

  • BS or BA undergraduate degree in Marketing, Business, or a related field; advanced degree preferred.
  • 10+ years of firsthand experience in search engine marketing, and digital marketing, with significant tenure in a retail and e-commerce environment.
  • Proven history of managing large-scale Google advertising campaigns with substantial budgets.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Exceptional leadership abilities with a demonstrated capacity to manage and inspire teams.
  • Expertise in Google Analytics, Google Ads, and SEO tools such as SEMrush, Ahrefs, or Moz.
  • Excellent communication and presentation skills, with the ability to convey complex search engine marketing strategies to diverse audiences.
  • Deep understanding of search engine algorithms, ranking factors, and search engine marketing best practices.

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